A Toast to Sarah Jessica Parker at #BlogHer19 Creators Summit

Sex and the City fans, rejoice! Actor, designer and wine lover (in no particular order) Sarah Jessica Parker will be debuting her new Sauvignon Blanc wine partnership “INVIVO X, SJP” at #BlogHer19 Creators Summit. What can’t SJP do?

#BlogHer attendees will be among the first to try the Invivo & Co wine, which will hit wine stores nationally and globally on of our Summit. We are thrilled that Sarah Jessica has chosen to visit us on the day of her launch, and we look forward to her interview on our main stage with SHE Media’s CEO Samantha Skey at 3:30pm on September 18th.

A passionately creative person, Sarah Jessica Parker participated in naming the wine and designing the label, and of course, taste testing! The label includes Sarah Jessica’s signature X and the comma directly after it, an intentional and personal touch, referencing her email and Instagram post sign-off: “X, SJ.” She also hand-painted the X on the original labels and found teal paint to match the exact shade of one of her favorite satin shoes, “Hamilton”, from her SJP Collection label. Watch a sneak peek from SJP’s wine blending session below!

INVIVO X, SARAH JESSICA PARKER SNEAK PREVIEW! from Invivo Wines on Vimeo

There’s also no better pairing (get it?) than SJP and #BlogHer. Sarah Jessica has always embraced the creative arts, starting her career on Broadway at the age of 11. She starred in the title role of the Broadway musical Annie and continued her impressive acting career in multiple television shows and films including fan favorites Hocus Pocus, The First Wives Club, and of course, Sex and the City. She’s won 4 Golden Globes, 2 Emmys, and 2 Screen Actors Guild Awards. Her entrepreneurial spirit has opened up the door to other ventures, including her shoe line, SJP Collection, which recently donated 5,000 shoes to raise funds for the MD Anderson Cancer Center. Her heart is even more beautiful than her footwear!

Sarah Jessica Parker is also the star and executive producer of “Divorce,” which just finished its third and final season on HBO, and just announced that she and her husband, Matthew Broderick will star in a revival of one of the great American comedies, “Plaza Suite” by Neil Simon, set to premiere on Broadway at the Hudson Theater in March 2020.

Join us in welcoming Sarah Jessica Parker to #BlogHer19 Creators Summit and purchase your tickets today.

Meet Sarah Jessica Parker

Sarah Jessica Parker is an award-winning actor, producer and businesswoman who has garnered four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards.

Parker was last seen on HBO’s television series Divorce (2016-2019), in which she also served as an executive producer. Parker was nominated for a Golden Globe for her role in the series.

In her recent film Here And Now, a devastating doctor’s visit sends an accomplished singer reeling through the streets of New York City. Parker plays the lead role Vivienne in this French New Wave-inspired drama, which debuted at the Tribeca Film Festival in 2018. The film, which shot in New York City in just 16 days, was written by Laura Eason and directed by Fabien Constant.

Parker starred as Carrie Bradshaw on the HBO television series Sex and the City (1998-2004) and served as an executive producer. Parker reprised her role and served as a producer for the screen adaptation of the hit series with the theatrical release of Sex and the City and Sex and the City 2. Her television credits include Equal Justice and Square Pegs. Past film credits include: Extreme Measures, If Lucy Fell, Til There Was You, L.A. Story, I Don’t Know How She Does It, Smart People, Failure to Launch, The Family Stone, State and Main, Mars Attacks!, Ed Wood, The First Wives Club, Miami Rhapsody, Honeymoon in Vegas, Hocus Pocus, and Footloose. 

She has worked in the theatre, on and off Broadway, since 1976 when she debuted on Broadway in The Innocents directed by Harold Pinter. Other Broadway credits include: the title role in Annie, How to Succeed in Business Without Really Trying, and Once Upon a Mattress. Off-Broadway credits include: the original production of To Gillian on Her 37th Birthday and The Commons of Pensacola.

Parker will next star opposite her husband Matthew Broderick in the revival of Neil Simon‘s comedy play, Plaza Suite to be directed by Tony Award winner John Benjamin Hickey. Parker and Broderick will be back on Broadway together over two decades after their stage appearance together on How to Succeed in Business Without Really Trying. Plaza Suite is set to preview in March 2020 on Broadway at the Hudson Theatre.

Sarah Jessica founded Pretty Matches Productions in 2005 with a first-look deal at HBO, where the company has had a deal ever since. Pretty Matches produces scripted and unscripted television as well as narrative and documentary feature films, including HBO’s Golden Globe-nominated Divorce, Bravo’s Work of Art: The Next Great Artist which sold into multiple territories internationally, the award-winning documentary Pretty Old, and AOL On’s City Ballet. Most recently Pretty Matches produced Here And Now and the third season of Divorce. 

Parker released her signature fragrance, Lovely, in 2005. Over ten years later, it is currently a top selling global brand. She recently introduced two new fragrance to the SJP Beauty collection called Stash and Born Lovely.

Sarah Jessica launched SJP for Hogarth which publishes high-quality works of fiction by both established writers and distinctive emerging voices with critical and commercial promise. In this new role, Parker acquires and curates works of fiction that reflect her own taste as a reader. SJP for Hogarth’s first acquisition was “A Place for Us,” a debut novel by Fatima Farheen Mirza, which became an instant New York Times bestseller upon publication in June 2018.

In 2014, Parker launched her namesake label, SJP, which is carried by Amazon Fashion, Bloomingdales, Neiman Marcus online, Saks.com, and Zappos Luxury, as well as various other boutiques and international retailers.  Parker designed this collection of shoes, handbags and accessories in association with George Malkemus III. SJP now has eight permanent stand-alone stores worldwide as well as a recently launched e-commerce website.

Parker recently announced her new Sauvignon Blanc wine in partnership with New Zealand-based Invivo & Co, which will hit stores this Fall.

Parker currently serves as a Vice-Chairman of the Board of Directors for the New York City Ballet. In November 2009, the Obama administration elected her to be a member of the President’s Committee on the Arts and the Humanities.

About Invivo

Invivo’s mission is to bring people together so great things can happen. Invivo has been described as “New Zealand’s most innovative winery.” Founded in 2008 by school friends Tim Lightbourne and winemaker Rob Cameron, Invivo set out to make great wine without the elitist attitude the industry can be known for, they believe that nothing should stand in the way of a great drink. 11 years later, the formula has been a success, with their wines receiving over 200 international wine show medals, distribution in 16 countries and sales of over 3,500,000 bottles.  Invivo has also recently released a Gin brand in partnership with Graham Norton. Invivo has played a role in helping New Zealand become the 3rd largest importer of wine into the US (by value) behind France and Italy. USA is New Zealand’s largest export market for wine with $422 million USD in sales. This is an impressive statistic considering that NZ produces less than 1% of all the world’s wine.