If you want to take the best free online courses for Facebook, you don’t have to look further than the platform itself. While there are so many options elsewhere (more on those in a sec), Facebook has done a pretty great job of providing guides to nearly every standout feature, specifically those used by entrepreneurs and content creators. Unless you’re a beginner, you already know how to set up ads or submit your business page for verification.
Facebook Blueprint should be your first stop, as it covers a lot of these starter topics in the form of free online courses, training programs, and certification. And in addition to the more tactical information, there are also lessons around content strategy, such as inspiring social justice among your community.
Facebook also launched two subsites that provide free resources specific to social impact and equity in the workplace. The mission of the Facebook Business Equality Center is to “accelerate inclusive representation in advertising and media, expand economic mobility for diverse businesses, and make decisions around how you spend your time and money to support a more equal world.” There, you’ll find best practices for inclusive marketing, addressing bias at work, and more.
Facebook’s Social Good of Business site exists to help entrepreneurs create meaningful change (and achieve their business goals) by leveraging all that the platform has to offer. Long story short–you have choices. But outside of Facebook, these are some of the most standout options for improving your Facebook marketing strategy.
Set one hour aside to indulge in this Skillshare course taught by artist and entrepreneur Cat Coquillette, who walks through all of the tactics that helped her leverage her social media success.
If you want to upgrade your visuals, this course will teach you how to create fun graphics using Canva, another free resource for creating templates, images, and more.
If you’ve already set up your Facebook business page but want to make sure it actually stands out, this course will show you how to optimize your account with images.
Facebook partnered with Coursera to create this guide for ideating, creating, and building ads on Facebook.
If you’re an influencer teaching influence or have a coaching business, this course was created with your unique set of marketing needs in mind.
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