LinkedIn Features You Probably Aren’t Using Enough
In-person networking can be scary—fellow introverts know exactly what I’m talking about. This is the beauty of social media; it allows you to interact with others sans sweaty palms and stumbling over your words. Virtual introductions are easier than ever thanks to social media. And within each one is a list of ever-expanding features that enhance (and evolve) how we connect with one another. LinkedIn is no exception and the best LinkedIn features are probably ones you consistently overlook.
The latest developments—a Product page for business owners and the Services Marketplace—is proof that the website is becoming more than just a destination for job-hunting. It’s also a great place to learn and grow your skills, keep up with the latest business insights, and more. Ahead, a quick overview of the LinkedIn features you may want to check out in the new year.
LinkedIn News
This is where you can stay updated on the latest business and career-oriented insights from experts around the globe. You can also make sure your own voice is heard by liking, commenting, and sharing any given post. LinkedIn’s Daily Rundown is also a short and succinct review of the day’s biggest, must-know news items.
Popular LinkedIn Learning Courses
Online courses are more popular than ever and LinkedIn is one of our favorite places for discovering back-to-basics instruction for everything from time management to social media marketing. Check out this article to peruse the year’s most popular options.
Job Alerts
Whether you’re looking for full-time or freelance opportunities, setting up Job Alerts will motivate you to keep those cover letter skills in tip-top shape. In addition to setting up alerts within the site, you can also save job searches through the app and let others know you’re looking for work through your profile.
Groups
Facebook groups aren’t the only place for building community. On LinkedIn, you can join groups related to a search term or simply browse the groups recommended to you by clicking the Work icon in the top right corner of your LinkedIn page.
LinkedIn Ads
In just a few minutes, you can easily set up an ad for your business by way of sponsored content, sponsored inbox messaging, text ads, and dynamic ads.
Salary Insights
If you’re mulling over multiple job offers or preparing to change careers, use this feature to look into the salary or an industry or company according to location.
Leads
Through Lead Generation, you can create ads and sponsored content, and dig into the ROI of each campaign, thanks to real-time analytics.
LinkedIn Articles
If you want to share your expertise with others or republish your blog content elsewhere, you can also create articles specifically for LinkedIn, photos and rich media included. Note: this is only available on desktop.
LinkedIn Stories
Finally, download the LinkedIn mobile app to share photos and video of your “everyday professional moments” on LinkedIn Stories, which is unsurprisingly similar to Instagram Stories and Snapchat.
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