As a content creator, your life is constantly on the move. Between juggling your side-hustle and 9-5 and hitting engagement metrics, balancing your personal life, keeping up with the latest hashtags, trends, and more, figuring out ways to work smarter without working harder is an absolute must. We see you, and we get it – which is why we want to make sure you’re at least aware of tools you can use to make your life easier, and your social posting less time-consuming.
Enter social scheduling tools. These platforms are a godsend for busy creators looking to get ahead of everything else that’s on their plate. Check ’em out and let us know what you think!
Sprout Social is a bit of a newcomer to the social scheduling game, but they sure are killing it. It stands out from the pack in that it has some seriously attentive customer relationship management features, meaning that you’ll be able to build strong relationships with the people who engage with your content the most, and circle back with users who didn’t engage with it the first time. Understanding who your customers and followers are and what kinds of content they like to interact with will help inform your social strategy in the long run.
Prices: $99, $149, and $249 per user per month (with a 30-day free trial).
In addition to helping you schedule your content, Crowdfire is an app that allows you to connect your blog and YouTube channel to your other social platforms, and will automatically generate social posts for you when you post an update on your website. Definitely cuts down on your overall screentime – and it’s easy on your wallet too!
Hootsuite is a giant in the world of social media management tools, reportedly used by more than 800 of the Fortune 1000 companies. People who use Hootsuite tend to be nuts for its user-friendly layout, one-stop shop sensibility, and its suite (get it) of tools that help you curate and schedule content that will perform, based on cold hard data that the platform collects for you as you go.
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
While most of these other social scheduling tools work across multiple social platforms, Later is unique in that it deals mainly with Instagram. You can connect your Twitter, Pinterest, and Facebook profiles – but Instagram reigns queen supreme in the land of Later scheduling.
Prices: $9, $19, $29, $49 per month, and enterprise pricing
Sprinklr has many many features beyond scheduling your posts ahead of time. While it’s a bit more expensive, it’s an optimal platform for scheduling for larger brands with multiple social platforms to keep up to date – especially while so many are still working remotely. Sprinklr’s easy-to-view content calendar makes post cadence crystal clear, making it incredibly easy to stay up to date on content your teammates have been creating.
Prices: varies based on selections and different packages.
While it may be true that most of the main social media platforms, including Facebook, Twitter, and Instagram, now have internal social scheduling tools that can help you stay on top of your content calendar, it can be annoying to schedule across multiple platforms. Ultimately, it comes down to you, your preferences, and the path of least resistance.
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