Brilliant Black Women to Follow for Branding Advice

“Branding” is a loaded word. Ask 10 different people what it means and you’ll probably get 10 different responses. But if we had to boil “branding” down to its essence, it’s simply storytelling. How you decide to tell that story is where the fun (and hard work) begins. While some of us revel in the DIY grind often required at the beginning of a new venture, expert advice certainly helps and these Black branding experts are some of the most sought-after ones.

Not only are they influencers and brand owners in their own right. They also have the skills to turn their experiences into literal lessons and playbooks for women looking to do the same. Some of them have all bases covered with tips and tricks for content, marketing, and more. Others are bonafide pros in just one category like, say, video, or brand pitching. Keep scrolling and chances are, you’ll see at least one woman you want to follow for more brand-building gems.

 

 

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A post shared by Mattie James (@themattiejames) on Oct 26, 2020 at 12:00pm PDT

Mattie James

James is a full-time influencer who also teaches other influencers how to pitch brands and make major cash. We also can’t get enough of her adorable family snaps on Instagram.

 

 

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A post shared by Brittany Hennessy (@mrsbrittanyhennessy) on Sep 30, 2020 at 8:23pm PDT

Brittany Hennessy

Hennessy is a published author, influencer and co-founder of Carbon August, a website dedicated to influencer education. (BTW, here’s her advice for setting rates so you can negotiate with confidence.)

 

 

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A post shared by Jenell B Stewart | Brand Coach (@jenellbstewart) on Oct 26, 2020 at 5:38am PDT

Jenell Stewart

If you want to learn how to build a profitable business, follow this boss for expert advice on, well, everything, including content planning.

 

 

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A post shared by Kendra Bracken-Ferguson (@kendrabrackenferguson) on Aug 14, 2020 at 10:58am PDT

Kendra Bracken-Ferguson

Bracken-Ferguson is the founder of BrainTrust, a brand development agency, and partner CEO alongside Halle Berry (!) for re.spin.

 

 

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A post shared by Serena (@serena) on Oct 27, 2020 at 6:01am PDT

Chidinma Asonye

She’s the COO of Serena Williams’ namesake clothing line. Need we say more?

 

 

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A post shared by Kachet Jackson-Henderson (@thekachetlife) on Oct 19, 2020 at 4:05pm PDT

Katchet Jackson-Henderson

In addition to running her own blog The Katchet Life, Jackson-Henderson is also a business coach for budding entrepreneurs and influencers.

 

 

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Candace Junee

The EpicFabGirl CEO and marketing expert has successfully helped many women scale their businesses into six-figure profits.

 

 

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A post shared by Tina Wells • Entrepreneur (@tinawells_) on Sep 20, 2020 at 8:01am PDT

Tina Wells

Wells is the marketing guru you can count on for resources on how to better promote and development your passion project.

 

 

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A post shared by LaQuishe “Q” Wright (@qfromctu) on Sep 25, 2020 at 4:22pm PDT

LaQuishe “Q” Wright

Q is the queen of all things social media, where she has found success as a strategist and influencer in her own right.

 

 

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A post shared by Xaviera | Ice Cream Convos CEO (@mrsxavib) on Oct 20, 2020 at 9:13am PDT

Xaviera Bryant

Bryant is the founder of the successful website Ice Cream Convos and creator of Scoop on Blogging, an online course created with beginner bloggers in mind.

 

 

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A post shared by video content coach | XayLi (@xaylibarclay) on Oct 24, 2020 at 9:53pm PDT

XayLi Barclay

Barclay’s Start Shoot Grow curriculum is a must-have for creators who want to start and/or improve their video content.

 

 

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A post shared by Shanna Tyler ☼ Brand Coach (@shannatyler_) on Oct 25, 2020 at 4:14pm PDT

Shanna Tyler

Brand coach and podcast host Shanna Tyler is the creator of c2c school, an online destination for creators who want to go from “confused to curated.”

 

 

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A post shared by @donyetaylor on Sep 21, 2020 at 12:33pm PDT

Donye Taylor

Taylor is “head honcho” of The Digital Footprint, a creative agency dedicated to social media management, brand design, content creation, and marketing.

 

 

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A post shared by Jade Kendle-Godbolt (@lipstickncurls) on Oct 15, 2020 at 2:12pm PDT

Jade Kendle-Godbolt

Kendle-Godbolt is a beauty-obsessed influencer, podcast host, and CEO of Life Is Content, a series of online courses made for creators and by creators.

 

 

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A post shared by ayana gabrielle lage (@ayanagabriellelage) on Oct 23, 2020 at 7:46am PDT

Ayana Gabrielle Lage

In addition to sharing “daily life and relatable advice” on her blog, Lage also offers coaching packages for personal branding, freelancing, and more.

 

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A post shared by Krista Salomon (@kristasalomon) on Oct 5, 2020 at 6:26am PDT

Krista Salomon

This mom and plant-based foodie curates space for “mamapreneurs” and runs a boutique marketing studio.

 

 

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A post shared by 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲 (@theelevationstudio) on Aug 4, 2020 at 5:00am PDT

Sierra McCown

McCown’s The Elevation Studio is dedicated to helping “overwhelmed female founders elevate their brand’s identity and develop headache-free digital marketing strategies to maximize profits.”

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