Fall is on the horizon and with it comes plenty of opportunities to put your spin on those tried-and-true seasonal topics. If you’re low on inspiration, here are some easy ways to usher in the most colorful time of year with topics that are universally loved, valued and/or needed (hello, presidential election!).
Holiday content practically writes itself. Who doesn’t love a little spooky season fun? For mom bloggers, this is when you build and show off creative family costumes. If you’re all about the details, maybe that includes a step-by-step for building each costume from scratch. If you’re a beauty blogger with expert-level skills, leave your readers mesmerized with ornate Halloween makeup created with various skill levels in mind.
Food bloggers – show us your spookiest party platter ideas, or share the DIY treats you’ll be giving out to trick or treaters (wherever trick-or-treating is allowed). As for lifestyle bloggers – lead by example. Tell your readers how you’ll be celebrating All Hallows Eve since “normal” traditions (heading out with friends or attending parties) are on pause until at least 2021.
Back to School
School’s in session for teachers and students, but the setting depends on your location. Still, there’s plenty of ways to help your readers get acclimated, whether they’re in an altered classroom or at home in front of a computer. Mom bloggers, show us how you’ve gotten your kids ready for the new year, or maybe how you’re helping them stay focused in virtual class. Food bloggers, save the novice chefs with make-ahead lunch recipes, or your low-lift weeknight dinner recipes.
Beauty bloggers, school us about the trends making waves on TikTok, Pinterest, or wherever else you get inspired. Lifestyle bloggers, who doesn’t need a few organization tips every now and then? Tell us how you’re managing your time, about the apps keeping you on schedule, and more.
What’s September without some pumpkin spice? Mom bloggers, this is a great opportunity to share kid-safe pumpkin decorating ideas or related crafts that you’re using to get your kids excited about the change in seasons. Food bloggers, PLEASE drop your pumpkin spice latte recipes, your pumpkin pie recipes, hell ,even your pumpkin chilli recipes. Beauty bloggers, I know it’s only a matter of time until brands start launching their pumpkin spice eyeshadow palettes- show us how to use them. Alternatively, you could gather all of the beauty drops into one blog post and tell readers what’s actually worth their time (and money).
This is when new shows typically make their debut and longstanding favorites return with new seasons. Suddenly, we don’t mind being indoors because how else are we supposed to keep up with everything? Not to mention, all kinds of Halloween classics are suddenly appropriate to watch again!
Mom bloggers, share your favorite kid-friendly Halloween classics, and if you want, break them down by age group. Food bloggers, share your favorite snacks for fall tailgates, game days, and just munching while you Netflix and chill. Beauty bloggers, blow us away with recreations of iconic make-up looks from fictional characters. And lifestyle bloggers, you know what to do- recaps, recaps, recaps please!
Not sure if you’ve heard, but it’s an election year! And man, this one is a doozy. Capitalize on the pre-election buzz with content that fits your niche. Mom bloggers, share how you’re talking to your kids about politics or answering their questions.. Beauty bloggers, do a little research and compile a list of brands that are donating to causes you care about (or, feel strongly against) right now. It’s always good to know whose pocket your hard-earned money is falling into. And lifestyle bloggers, this is a great time to encourage your followers to create a voting plan. Remind them to submit for an absentee ballot, make sure they’re registered, or prep mail-in ballots if they can’t vote in person.
While 2020 is a strange year, these content ideas are evergreen enough to be reworked and zhuzhed for years to come! Be sure to tag us in your posts if you create any of these – or post about them in our BlogHer Creators Group on Facebook so we can support you.