Recommend products that resonate with your audience.
Weaving product recommendations throughout your content is an easy win during the holidays. Your audience trusts you and is probably purchasing gifts. Brands are also looking to be included in these roundups, product reviews, and gift guides so they increase effort around affiliate marketing strategies. In order for them to do this at scale, they need mass people repping their products on social media and blogs. They most often do this through organized influencer campaigns and giving free products in exchange for placement in a roundup, giveaway, or gift guide. Just keep your readers in mind. Stay niche to your audience, because losing their trust will never be worth whatever that free product might be.
To maximize revenue from your shopping content, go overboard on quality. Google nor users trust product recommendations coming from a list of product links on a page with no surrounding content to persuade how must-have the product really is. Write unique descriptions and incorporate authentic reviews into the content as well as the direct link to purchase.
Optimize your site’s user experience.
Publish family-friendly content.
Add affiliate links to legacy top traffic drivers.
Increase your ad inventory.
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