3 Ways to Position Yourself As the Expert
Positioning yourself as an expert helps increase traffic to your website, build your following and boost your income. Today’s market is filled with competition of all shapes and sizes, so being considered an expert is vital for your brand to really stand out. Well, I have good news for you—anyone can become an expert.
It’s easier than you think! Here are some of my favorite strategies to help you establish yourself as the expert that you really are:
Embrace the humble brag
Everyone is afraid to brag about themselves, and I totally get it. No one wants to come off the wrong way, but what if I told you that bragging can be a good thing? What if bragging is no longer seen as shameful? What if we reposition it as inspiring? I mean, it totally should be!
Lifting each other up is important, but you are the only one who knows how far you’ve truly come.
Explain to your audience how you got there and share all of the struggles you went through to achieve those amazing accomplishments! It’s so important to portray yourself as authentic and relatable over b-o-r-i-n-g and obscure. People are more likely to trust and connect with those who are open about the adversity they have overcome on their journey to success. Your personal story is fundamental to your brand.
Add up a list of everything you’ve accomplished! From your past professions to that volunteer work that you forgot about, it matters. Trust me. Most of us think that if it’s not relatable then it doesn’t count…wrong! That’s experience, my friends, and it totally counts.
Testimonials help to tell others that your product or service is not only legit but that it’s also working great for them.
No clients yet? No problem!
Have you helped a friend with their business? Ask them for a few words to share about how you may have helped. Consider offering to take on someone as a client at a free or reduced rate in exchange for a testimonial. This will not only outline your expertise but also help to build your own confidence in what you do! A little extra work never hurt anyone.
Finally, consider offering incentives! Create a special offer, limited-time discount, or giveaway for new clients—they want in? Ask them to write a short testimonial in exchange.
Decide you’re a big deal now, not when you’ve “made it.”
You have to be brave enough to say, “Why not me?” Let’s be real, if the expert doesn’t trust in their own abilities, how can anyone else?
Build belief in yourself. Confidence is key, my dear. No one gets to decide your path except for you. Once you believe in your own abilities, your confidence shines through. Instead of having to pursue clients, you will start to attract them.
Don’t wait to be crowned, crown yourself! Waiting will never get you anywhere. There is never going to be a perfect time. Speak your future into existence right now and watch your success unfold. Who you are and where you are right now is good enough, I promise!
The truth is you were born ready, your fear just got in the way. Be sure to follow my blog for more expert tips on growing your business.
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