These High-Performing Topics Should Be on Your January Calendar
January 2022 is just 3 weeks away, it’s time to build your month of editorial plans!
The beginning of a new year is an exciting time filled with new goals and plans for the coming months. For small business owners and content creators, these goals are often tied to business objectives and increasing brand awareness. Content creation is an excellent way to continue building brand authority with Google. Here is a list of January seasonal topics to write about that we see perform, based on traffic data across our owned and operated properties (SheKnows, StyleCaster), as well as published data from Google Trends and Pinterest Insights.
We see our SHE Media partners really begin to gain traction with traffic when they are publishing 3-5 high-quality blog posts each week. With what we know about January RPM trends, it’s also an ideal time to publish more content than you typically would.
1. New Year
- New Year’s resolutions
- NYE parties – fashion, fireworks, places to go
- Traditions
- Luck
- New Year’s nail designs
- Black-eyed peas
- New Year’s Day sales
- Kid-friendly NYE events
2. Health & Wellness
- Self-care
- Health goals
- Fitness tips
- Finding balance
- Zero waste travel
- Home gyms
- Wellness retreats and health conferences
- Nutrition coaches
- Cleanses
- Streaming workouts
3. Beauty & Fashion
- 2021 fashion trends
- Wedding dress trends
- Fashion trends for men
- Winter skincare routine
- New hairstyles
- Coloring your hair
- WFH wear
- Winter boots
- Puffy winter coats
- Cool skin undertones
- Winter eye shadows/makeup colors
- Fashion for cold weather
- Nail art trends
4. Food & Recipes
- Meal prepping
- Healthy recipes
- Low-carb recipes
- Keto recipes
- WW recipes
- Roast pork recipes
- Instant pot/slow-cooker recipes
- Soups and stews
- Chicken tortilla soup
- Potato cheese soup
- Homemade chicken noodle soup
- Super Bowl appetizer ideas
- Smoke salmon recipes
- Lasagna recipes
- Tamale recipes
- Eggs/egg recipes
- How to boil eggs
- Low-carb egg muffins
- Meatloaf
- Snowball cookie recipes
- Pot pie recipes
5. LifestyleÂ
- Work from home routines
- Dream interpretations
- Horoscopes
- Inspirational quotes
- Exotic travel destinations
- Safe ways to travel
- New shows to watch
- Best shows on Netflix right now
- How to pose for pictures
- Best part time jobs
6. Home & DecorÂ
- Smart home essentials
- Smart appliances
- New decor ideas
- DIY candles
- DIY scrubs
- Home theaters
- Indoor microgreens
- Home exercise technology
- Audio rooms
- Home-brewing/beer gear
- Coffee stations
- Home office decor
- Home decor prints & patterns
- Garden rooms
7. Valentine’s DayÂ
- Romantic date ideas
- Gift ideas (gifts for him, gifts for her, gift ideas for new couples)
- Sexy dresses
- Creative date ideas
- Valentine’s Day desserts
- Valentine’s floats
- Chocolate chip cookie in a mug
- Easy brownie recipes
- Family Valentine’s traditions
- Valentine’s crafts for kids
- DIY Valentine’s gifts
8. ParentingÂ
- Baby names
- Winter baby names
- Popular baby names
- American boy names
- Sleeping tips & information
- Baby-led weaning
- Building relationships with children
- Potty training tips
- Printable letters
- Warm clothes for kids
- Homemade baby food
- Volunteer opportunities for kids
- Teaching kids about Civil Rights
- MLK Jr. facts/history
- Parenting books
And one last tip: Don’t forget to look at your top performers from last January. Instead of publishing a brand new piece of content on the same angle, update last year’s instead. Improve user experience with fresh images, new links, new products, fresh content, and then update the date to this year. You can read more about maintaining blogs posts here.
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