Seasonal Topics For Your May Editorial Calendar

May is here—can we officially say goodbye to those cold-weather months? I don’t know about you, but February seemed to last forever, while March and April passed in a blink of the eye. The summer months can be a bit slow for blog content (the calm before the Q4 storm), but it’s important to keep your publishing momentum moving! Using Pinterest Insights, Google Trends, and data from top-performing content in the SHE Media Partner Network, we’ve put together a list of historically great topics to write about in May.

Two SEO tips before you get started:

1. Don’t forget to internally link your new content with related content on your site from the past. This will potentially increase your pages per session metric. This means that for every one user, more ad impressions are being seen, essentially increasing your revenue with the same amount of traffic.

2. Keep your seasonal evergreen content updated from year to year. There are countless benefits to updating old content. There is no need to publish a brand new Mother’s Day gift guide when you can just dig up the one you created last year, update the gifts, freshen up the copy and re-publish!

May Events

• Kentucky Derby (May 1)
• Star Wars Day (May 4th)
• National Teacher’s Day (May 4th)

Mother’s Day

• Gift guides
• Crafts for kids
• Flowers
• Menu ideas
• DIY gift ideas

Father’s Day

• Cards
• Gift ideas
• Crafts for kids
• Funny gift ideas
• Cakes
• Coloring pages
• Mugs

Graduation

• Gifts
• Dresses/outfits
• Cap ideas
• Graduation messages
• Party decor/decorations
• Quotes
• Gifts for teachers

Summer

• Trends
• Self tanners
• Sandals, flats, totes
• Casual summer outfits
• Dresses
• Recipes
• Beauty products
• Summer jobs, part time hjobs

Memorial Day

• History, facts
• Sales
• BBQ recipes
• Outdoor entertaining
• Outdoor decor, lighting
• Quotes

Travel

• Bucket lists
• Summer vacations
• Beach destinations
• Destination weddings
• Road trips

Food

• Pancake recipes
• Grilling
• Cotton candy grapes
• Oranges
• Salad recipes
• No-bake desserts
• Brunch recipes

Fashion

• Casual outfits
• Summer fashion trends
• Swimsuits trends (one-pieces, bikinis)
• Jumpsuits
• Summer dresses (wrap-around dresses, maxi dresses)

Beauty

• Summer hair colors
• Summer makeup trends
• Summer workout tips
• Easy workouts
• Clean beauty
• Natural sunscreens