Pinterest is a standout asset for amplifying your website or buzz around a product. It’s a super effective and easy way to drive traffic to your site, grow brand awareness, expand the reach of your business, and of course, gain followers or customers. But, like any social platform, you won’t get the platform’s full benefits if you use it carelessly. Thankfully, there are easy ways to make the most out of your Pinterest profile. Check ‘em out so you can truly win every time you pin.
First Thing’s First, Claim Your Domain
Seasoned bloggers and creators already know the deal. It’s important that whatever your followers know you as on one platform, you’re searchable as on any other. For example: BlogHer. It’s our IG handle, our Twitter handle, our Facebook handle, and of course, our Pinterest handle. If someone wants to find us on any platform, they should be able to type in our @ exactly as they see it on another in order to do so. Otherwise, it gets confusing and messy. Keep it clean, concise, and YOURS.
It’s in the Name: Get Rich Pins
Adding Rich Pins to your site is a great way to engage your pin’s viewers. Essentially, they show users the key elements to your Pin so that they don’t have to click into your site to read the whole post. Ironically, the faster you get the most information to interested people, the more likely they are to engage with that post.
For example, if you had a Rich Pin on a post about your world-famous vegan pumpkin bread, and that Rich Pin immediately populated the pin with the first five or ten ingredients of that recipe, someone interested in making that recipe would click into the post once they know for sure they have all of those ingredients.
The bottom line: Rich Pins give the people reading your pin more information about your post. It also piques their interest and increases engagement.
Learn How to Read Analytics
Pinterest comes with its own built-in analytics system, much like Instagram Creator or Business accounts. These insights can be incredibly helpful when picking and choosing not only how you present your content to Pinterest followers, but what content you share with them in the first place. Not everything you write will perform well on Pinterest as is. Play around, experiment, and take note of what works and doesn’t work for your following.
For instance: your recipe ideas may trend fabulously when you post them, whereas the one-off blog post you wrote about back to school shopping may not. It’s all about trial and error, and pivoting when something doesn’t work.
Pay Attention to New Features and Try Them Out
All social platforms want users to try their new features. It’s why they put them out there in the first place! Pinterest, for instance, is dipping its toes in the video content waters with the launch of Pinterest Stories. Why not join them and see how your content performs?
Pinterest Stories function slightly differently than stories on other platforms in that they don’t disappear after twenty-four hours. Once you post a Story, it’s there to stay. What’s most unique about PInterest Stories, however, is that they function much the same way a normal pin does. Users can pin your Story to their own boards, save it, and interact with it as they would any other pin on your page.
The platform recommends filming or posting videos that were filmed vertically, as they’ll populate correctly and not distort. Try reusing content you’ve filmed for an IGTV, Instagram Reel, or even a Tiktok and see how it goes.
We hope these Pinterest tools will help you grow your traffic, increase your following, and better understand the platform that can be every blogger’s BFF. Let us know how it goes and of course, follow BlogHer’s Pinterest for the latest about our upcoming conferences, and more.