Social media plays an important role in most of our lives, but especially that of the creator. Whether you’d call yourself an influencer, business owner, or entrepreneur, these platforms are the not-so-secret sauce for increasing brand awareness and making a profit. The “best” one is relative to your situation, but more often than not, business owners frequently cite Facebook as a must-have tool for success.
For example, during a previous BlogHer Biz event, speaker and branding expert Tiffany Aliche (more popularly known as The Budgetnista) waxed poetic about how she organically grew her loyal “Dreamcatchers” community on the O.G. social media platform.
“Facebook groups are a great space to create community. It’s a great place to meet people who are working toward the same things,” she said. As a beginner, she started by optimizing her personal page with consistent friend requesting and “Tip of the Day” post. And that’s really what matters–consistency. But if you want to get a bit more micro with your efforts, we asked creators in our BlogHer Creators Facebook group (shameless plug alert!) to share the tactics and mindsets that boosted their Facebook presence. Keep scrolling for some of the standout responses and, of course, take notes!
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“Set up a structure for each week and month e.g. certain posts and themes. Get in Facebook Groups and engage and offer value. Repurpose and circulate content across channels. Bundle packages and rates with other platforms.” -Katrina Julia, FIT Life Creation
“Utilize the scheduler Facebook pages now has. Post in blog groups on Facebook where everyone shares a post or page and everyone else follows or shares/likes it.”-Anna Bruder, Fitpire
“Post quality content on your business page and link it in a post on a relevant FB group. Repost your TikTok videos as FB story posts. Facebook is not about people liking your page, it’s about social proof. If you post consistent stories in your niche, people will ask to friend you.” -Kathleen Lisson, Solace Massage
“Don’t get discouraged. Google and ask for help.” -Catrina Zaza, Well Me Living, Inc.
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“Keep timely hints and tips that are seasonally appropriate. Invite FB personal page friends to your business page, asking them to share. Show some of your personality to draw like-minded people in.” -Teresa Speight, Cottage in the Court
“A combination of consistent posts, engaging with comments, paid promotions, following and engaging in your niche. Client referrals. Building trust and getting new people engaged in what you are doing or selling. Consistency is key. Be yourself. Have fun with it.” -Elizabeth Kate Uva, Viva e Impara | Live and Learn
“Study Facebook pages of successful bloggers in your niche and imitate what they do in your own way to resonate with your audience.” -Ann, Blooming Anomaly
“Spend money on ads. Sometimes you have to spend to receive. Be intentional. Treat people’s comments the same way you would if they were in front of you–respond! Be courteous and take the same time to give what’s given.” -LaToi Storr, ToiTime
“I’m very specific about which links I share. I don’t want to share too many, but the quality ones I know will do great. Cross-promote on all your channels! Don’t overthink it. Just be yourself.” -Jen Cowan, And Hattie Makes Three
“Start at the beginning and establish a posting schedule. Plan posts out in advance so you’re not always playing catch up. Offer freebie opt-ins! Share new posts with friends and family. Crosspost in relevant Facebook Groups.” -Jenna Urben, The Urben Life
“Share a funny meme relevant to your niche! They get shared a lot and you’ll have a lot of new page visitors. I made my own meme that became popular and then I boosted it. Use the scheduler! I used to manually post when I first started. I would forget to post for several days if not weeks. It also felt like a big chore. Nowadays I spend an afternoon scheduling the following month’s content and it’s so much more efficient.” -Jennifer Refat, Craftic
“Post quality content often. My Facebook page grows the most when I am most active on the page.” -Zianna Weston, The Basic Cinephile
“Facebook Ads and boosted posts are a plus in helping to get more eyes on the Facebook Business Page. When I do append an online store to my blog, my money-making method would be to put product links in relevant Facebook groups, without being too spammy of course. Consistency is key! Schedule engaging posts on a daily or frequent basis and keep up with the momentum on your page. Talk back to followers by responding to comments and chat messages as well.” –Jamila Kyari
“I post 2-3 times a week as I’ve noticed that every day is too much and once a week is too rarely for people to see my posts. I post in multiple groups and drive traffic to my site. To post not only their own stuff but also valuable links to other blogs and videos. The more diverse information on the same topic, the better engagement.” -Daniela Lambova, Dani’s Çookings
“Even though I am a recipe creator and create both beautiful photos and video, the posts that have the biggest reach and the most shares are ones that include pictures of me or my family. Show your face and let them hear your voice often both in the posts and in your stories.” -Carole Jones, My Kitchen Escapades
“Ask yourself a few questions: Is this post relevant to my audience? Is this post useful to my audience? What is my intended result? Don’t just post something for the sake of posting. Be intentional and purposeful. Facebook is a long term game. Don’t lose hope, stay consistent, be relevant!” -Sarah Rizkalla, New York Minute Magazine
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“A great way to get more eyes on your Facebook content is by switching up the types of posts you are sharing. Instead of posting 5 photo posts in a row, I always try to alternate between link posts, photos, video, carousels, and more! Facebook loves when you use all of its tools, so don’t be afraid to experiment to see what works best for your audience.” -Cara Owens, Kindly Unspoken
“Sell merchandise. Place content that inspires you so you can get active and engage.” -Elle Leek, Irvine Moms Network
“My go-to tactic is networking! I try to drive people to my Facebook business page through dedicated content that is only available there. I see a big ROI in driving traffic to my blog through posting new posts. Be consistent. Be willing to experiment on what works (and doesn’t work!) with your particular audience. Don’t give up!” -Siobhan Alvarez, Mimosas & Motherhood