I’m a content creator. But, more importantly, I’m a Black woman who is deciding to aggressively push out content that not only amplifies the voices of my peers, but also calls out the societal norms that have, for centuries, been the cause of turmoil and anguish to so many citizens of this country.
If I can be honest, however, I wasn’t always this clear on how to use my voice and my content to bring about change. I quite vividly remember being scared to promote Black voices and Black ideals in my business and my content. I would always make sure that there were white faces included in business marketing photographs and on my social media pages, so that it was seen as “acceptable” by the masses and not “too Black” (which is often unjustly associated with harsh, combative and unpopular). I’m happy I realized that this approach was not the way.
Last Fall, I decided that my business and my content needed to serve a much higher purpose. I did a major pivot and turned the business into a content creator studio for women of color. This meant that every piece of content that I pushed out moving forward went from being for all people, to very distinctly being just for Black and brown women; women that looked like me. The need to serve a community that wasn’t being heard, seen or valued, was more important to me than being accepted by the masses.
That shift was scary, but it was necessary. I stood up to create a much-needed lane for women content creators of color. I stood up to being okay with putting out content that spoke only to my audience, and not worrying about what others felt. I stood up for using my voice and my business to bring change to the content creator industry because I knew that, on a global level, diversity was still lacking.
If you’re in a similar space of wanting to use your content, business and/or digital platforms to bring about the changes that you yearn to see, check out the tips below:
Value your own viewpoint
The first step in bringing about change is knowing that your viewpoint and your voice are valuable. The silencing of marginalized communities can wreak havoc on one’s confidence, which makes it easy for you to not want to use your platform to speak up. But, that’s not the way. Being a creator means that you intrinsically see things a bit differently, and that’s a valuable trait. Own your uniqueness and speak your words of truth with confidence.
Being on the front lines of change isn’t easy or for the meek, and using your content to share unpopular ideas or feelings could very easily cause you to lose members of our community. But, if this content is true to you, know that the universe will bring the right people right back your way. These are the people who need to see your content and who will appreciate your voice.
No more relying on the grapevine for information. In order to bring about change, we have to be informed of what’s going on in real life… not just via what we see on our timelines. Do your own research and seek out facts from reputable sources, understanding that implicit biases are present in many of the most popular news outlets. There is no way that we can promote change if we aren’t clear on the facts that led to current circumstances.
Share someone else’s work
Oftentimes, bringing about change can be as simple as reposting or sharing another person’s work that resonates with you. Just be sure to appropriately credit your source – fellow creators love seeing their work appreciated and shared.
Hold the businesses and brands accountable
The next time you’re about to make a purchase or agree to a brand partnership, take inventory of how that company supports the changes that you want to see made. Do you share a similar value system? Have they supported any organizations that speak to things that are important to you? As a consumer, you have every right to ask businesses to do more, and if they value your dollar, they’ll pay attention.
Being able to create content and share it with the world is a beautiful privilege, and I commend anyone who’s decided to use her content to bring attention to changes that need to be made in our world. You should know that no action is too small and that your intentions are what matters. Going viral isn’t important and neither is creating something that you think others will enjoy. Creating for change means being genuine, honoring your feelings and not being afraid to put those feelings out into the universe. It’s not on you.. It’s IN you. Never stop using your voice and always #KeepCREATING.
ABOUT PATRICE CAMEAU
Patrice Cameau is the owner of CAMPspace®, a content creator studio for women of color, and the host of the Shades of Content podcast. A communications strategist by trade, she’s passionate about creating spaces for women of color to be seen and heard, while also showing them that their influence can, indeed, sustain their lifestyle and help them accomplish their wildest dreams. Patrice lives in the DC area with her husband and their three really cute kids. To learn more, please visit her website.