10 Brands Owned By Black Women to Shop While You Browse Instagram Shop
This new feature makes it easier than ever to put your money where your mouth is.
Encourage these biz owners to keep innovating with your support.
Image source: @thewraplife on Instagram
The protests ignited by the murder of George Floyd and countless others seemingly lit a fire under everyone’s backside this year. The Black Lives Matter movement is more active than ever, corporate brands are being held accountable for inequity, and both creators and consumers are shifting their focus to support minority-owned brands.
There are many ways to impact change, whether it’s hitting the streets with protest signs, signing petitions, or simply educating yourself and others. But one of the most direct ways to support the Black community right now is by purchasing from Black-owned businesses, many of which have been unfortunately affected by the economic effects of the pandemic.
Thankfully, social media platforms have been updating their features at a similar same rate, thus giving these companies more opportunity to reach their full potential and more importantly, sustain what they’ve worked so hard to create. Instagram’s latest initiative, Instagram Shop, has been particularly helpful. Seeing as most of us spend more time than we should on the app anyway, it’s hardly surprising that more shopping features would be unveiled to keep us from venturing off too far.
Instagram Shop, which lives inside the all-too familiar “Explore” tab, allows brand owners to amplify their e-commerce efforts by creating collections that their followers can easily browse and purchase directly without ever leaving the app. For those of us who want to reallocate our hard-earned dollars to Black-owned businesses, this is a foolproof (and convenient) way to make good on our word.
As they say, when one buys things, they’re casting a vote for the type of world they want to live in, so here are a variety of 10 Black-owned and woman-owned businesses to keep on your radar.
THE HONEY POT CO.
This plant-based feminine hygiene company founded by Bea Dixon is a “system that cleanses, protects, and balances your vagina.” (You can also shop it in Target.)
BENEATH YOUR MASK
After being diagnosed with Lupus, founder Dana Jackson realized she had to take an all-natural approach to her beauty and wellness routine. This brand’s products are loaded with healing ingredients and stored in environmentally conscious packaging.
ANYA LUST
This online business provides a range of luxury lingerie, robes and nightwear, and items to enhance the bedroom with pleasure and wellness. They also provide online classes for sensual yoga and tantric date night workshops—it’s not just another online shop, but an entire experience that prioritizes and empowers women in the bedroom.
CASTAMIRA SWIM
Castamira is a swim line founded by former model Chantel Davis with the goal of creating designs to support women with curves. These sleek swimsuits are designed for luxury and play while enhancing the beauty of the female body and empowering the woman inside.
SUSTAINABLE HOME GOODS
Inspired by her childhood and African culture, LaToya Tucciarone founded SustainAble Homegoods to create handmade pieces and support stability of artisans around the world. Tucciarone promotes the idea of sustainable jobs, community and world through her work with local creators in their global homelands.
GOLDE
Trinity Mouzon Wofford, with her partner Issey Kobori, founded Golde with the mission of “bringing good vibes to the wellness industry.” They carry a variety of superfood-boosted essentials to elevate the health and beauty regime, as well as maintain a blog on how to nourish all areas of a complete self-care routine.
the wrap life
In the pursuit of a headwrap that defined her personality, founder Nnenna Stella began her company, The Wrap Life. This inclusive brand encourages all women and men to use and explore their line of head wraps, headbands, turbans and bandanas, as well as a tutorial page that teaches creative ways to style their products.
UNWRP
Graphic designer Ashley Fouyolle created her sustainable company with the goal of creating a product where art meets function. In partnering with other artists, she’s been able to transfer bold designs in the form of luxury gift wrap, greeting cards, and home decor.
YOWIE
Shannon Maldonado founded her home and life shop while focusing on curating small collections from friends, independent artists and designers. Moldonado also offers hands-on consulting services herself, teaching prop styling, art direction, interior design and programming to extend the founding values of her store from beyond four walls.
KINTSUGI CANDLE CO.
After an unexpected brain tumor diagnosis and subsequent operation, Allison Jones discovered the value of aromatherapy in her recovery. After realizing how impactful essential oils had become in her betterment, she felt compelled to share her transformed outlook brought on by fragrance in the creation of her company.
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ABOUT THE AUTHOR
Mary Buzby is a Community Contributor for SHE Media. She is graduating from Elon University in Spring 2021 with a degree in Journalism and Communication Design, and a minor in Art. Mary is enjoying her summer working at the beach and doing freelance design work for clients.