The 5 C’s of Building Your Business In the Knowledge Economy
Selling your skills online, whether through coaching, online courses, or video how-tos, isn’t as easy as putting some videos up online. It can take years to build your business, but with the right tools and information, it doesn’t have to be a challenge. One of those tools is Kajabi — an all-in-one business platform with everything you need to create, market, and sell digital products from one dashboard. Essentially, Kajabi makes it easy to turn the knowledge you already have into something you can sell. And with the launch of its new coaching product, turning your knowledge into a profitable business can be that much easier. Coaching provides a very easy first step, by which you can offer your knowledge on a 1:1 basis and learn what common questions are across the board, eventually using that information to build out full courses, newsletters, and communities, which can be continued within Kajabi.
With Kajabi Coaching, you can also schedule time with coaching clients, take private notes on sessions (clients can too!), share documents and resources with clients, and track client progress. If this sounds like something up your alley, Kajabi is offering a 30-day free trial so take advantage of it while you can. You’ll also want to take advantage of the tips and tricks we heard during our recent BlogHer Biz event, where Danielle Leslie, CEO of Culture Add Labs and Creator of Course From Scratch, shared some advice for people just getting started selling their knowledge and the five C’s to keep in mind to ensure they’re monetizing it.
The first “C” Danielle recommends tapping into is your cultural advantage also known as your culture add. This means remembering that you are “one of one” because there is only one person like you who has your story. “You have a blueprint no one else has,” says Danielle. “The more you lean into your culture add, the higher you can price your offer because the transformation you’re going to give is going to be unique.” And if you find yourself having trouble figuring out your culture add, Danielle outlines the R-E-S framework by asking ourselves three simple questions: What are any results you’ve gotten in your life? What are the experiences I’ve had? What skills have I acquired along the way?
The second “C” is your customers or “most valuable payers” who are going to pay you time, money, and attention because of your story. So whether you’re a single mom who loves to cook and share her recipes online or a recent college graduate looking to create health and wellness content, there are people out there who will subscribe — it’s just a matter of finding them and catering your business who what they want to see and learn more about.
With Kajabi, you have a simple and streamlined way to price your products through offers. Offers are the individual price points and payment plans for each product (or bundle of products) you sell through the platform. Offers allow you to create custom coupon codes, facilitate free or low-cost trials, schedule or restrict access, include one-time upsell offers, automatically communicate with your customers through cart abandonment emails, automations, and thank you emails. Once you figure out what “product” or knowledge you’re selling, you’ll be able to put a price on it so others can buy it through the platform.
As Danielle noted at BlogHer Biz, when you post content, it’s an opportunity to turn followers into customers. When you’re creating content, you want to teach people, give them action steps, solve an urgent pain point, transform them from point A to point B, which is where they want to be, and address the “why” behind they want to be transformed in the first place. This could be anything from gaining back their confidence to wanting to learn a new skill to pass along to their children.
Last but certainly not least, Danielle highlighted conversions, which are enrollments into your program. This is something you’ll want to keep top of mind as it’s how you expand your business. “Whether you are getting clients for consulting, life coaching, or online courses, that same framework will work for you,” says Danielle.
This article was created by BlogHer for Kajabi.