Everybody wants to make a living by building their own personal brand these days, but how do you go about that when everything feels so oversaturated?
Pick your social media
What are you best at? Creating YouTube videos? Taking aesthetically pleasing photos? Dancing on TikTok? Whatever it may be, using your strength to build one platform that will allow everything else to follow. For example, my passion is creating and editing videos. I built my YouTube channel to 2 million subscribers, which naturally brought an audience to my Instagram, TikTok, and podcast. However, my audience follows each platform for a different reason, which brings me to my next tip.
What’s your value proposition?
Everybody follows accounts for a reason. What is yours? Some examples of value propositions may be: you are a source of inspiration, you provide funny content to brighten people’s days, you post educational material to teach, you’re a travel blogger which allows people to better plan their next trip, you live an interesting life that people want to emulate. You can typically figure out what your value proposition is by asking yourself what you’re passionate about!
Become someone YOU want to follow
Take an honest look at your account and ask yourself if you would follow yourself? Do you get bored watching your own video? Does looking at your Instagram feed make you cringe? Fix those things! If you can’t even stand your own content, no one else will be able to either. Create content you’re proud of.
Relatable or aspirational?
This is a thin line lots of influencers tread. Building an audience can come quickly if you become super clear on which you want to be: relatable or aspirational? Even mega-rich celebrities can take this relatable approach, but find what comes naturally to you! Perhaps you want to be a travel blogger who creates content that people follow because they wish they lived that lifestyle, or maybe you’re a business owner who wants to show the behind the scenes nitty gritty of what it’s REALLY like to build a business! There are audiences for both.
People can smell the BS
This last one is something almost everyone will tell you when asked how to build a personal brand. “Be authentic.” We have all heard it before, but that is because it is the most important factor. Even my own audience can tell when I’m unhappy but forcing myself to film a video. People can see nuance even through a screen, so if you’re not tricking yourself, you will not trick anybody else.
Overall, it’s just social media and it is meant to be used to connect with people from all over the world. So just have fun, be yourself, and the rest will follow with enough consistency and hard work!
About Haley Pham
At just 19-years old, Haley Pham is taking the digital world by storm and inspiring young entrepreneurs along the way. Best known from her wildly successful YouTube channel with over 2.2-million subscribers, Haley is an all-around Girl Boss. Besides her YouTube channel, in the past year alone Haley bought her dream house in Austin TX at just 18-years old, launched her own clothing line Retro Reprise, and just launched her business advice and motivational podcast ‘Call Me Candid’ with friend and fellow creator Lilly Ann.
Passionate about her craft, Haley encourages her fans to follow their career goals no matter how big they are. Noting she didn’t make money from YouTube for the first six years (of the 9 total years) she’s been curating content for her channel. Much like her vibrant personality, her channel consists of an eclectic mix of relatable, heart-warming and lively vlogs.
Haley invites viewers into her world which includes an abundance of videos about her love of dance, beauty/fashion, home decor, her rescue dog Spock, Christian faith, Vietnamese culture (she’s half-Vietnamese and half-Caucasian), and entrepreneurial advice for young go-getters. Haley recently released the first video in her forthcoming young entrepreneurs series on her YouTube channel. The video “24 hours with a high school millionaire” has already amassed over 1.2-Million views. As a digital trendsetter, Haley has previously partnered with notable brands such as Sephora Collection, Fabletics, Care/of, Amazon Kids, amongst others.