As many entrepreneurs know, starting a business is no easy feat, but there are certain tools and websites that can help make the transition to a business owner a little easier. One of those tools being Kajabi, an all-in-one platform where knowledge entrepreneurs can use content creation, coaching, online courses, memberships, etc. to help start and grow their business. During our recent BlogHer Biz 2021 event, viewers and attendees got to hear from Allie Fernando, Director of Brand Experience at Kajabi, and all about the ways Kajabi user, Danielle Leslie, CEO of Culture Add Labs, Creator of Course From Scratch, used the platform to build her online business and what advice she has for those looking to do the same.
For those looking to “time travel” as she calls it, also known as growing your business within a condensed period of time, Danielle suggests capitalizing on your cultural advantage. “Remember that you are one of one,” Danielle says. “You are in a category of one, which means there’s only one person like you who has your story — you have a blueprint no one else has, and the more you lean into your culture ad, the higher you can price your offer because the transformation you’re going to give is going to be unique.” Essentially, it’s about discovering the value you bring to the table as an individual and solving a problem for your ideal customer because, at the end of the day, every business is solving a problem.
Danielle also shared some of the mistakes she made along the way and how she used her mistake as an opportunity to learn. “I was on team do too much and I remember over the span of like a week, I would be starting a new YouTube series, I was consulting a tech start-up, I was working on my sister’s dream for a lingerie line, and I created a deck — I did all the things in a week,” she says. “So what I have embraced now is the luxury of less.” This allowed Danielle to stay the course with one task and get from 0 to 1, which she says can sometimes be the most difficult to do.
It can also be difficult to not succumb to the self-doubt cloud sometimes hovering over our heads as Danielle adds, especially when it comes to pricing. And one way to flip your mindset is to think about who you are helping people become. When you start to think of helping people become a pianist or chef, which in turn boosts their creativity, you start to think of how you’re helping shape people, which helps you set offers and premium pricing.
Lastly, Danielle shared some of the tools and processes that, as an entrepreneur, she can’t live without. The first was Google Calendar, which she says is a great way to reflect the future you. Secondly, she shared Google Spreadsheets, which she uses to project her sales. And of course, she shared how much she relies on Kajabi to scale her business. As for what’s next, Danielle says she’s back in “student mode,” and learning, which consists of writing a book, podcasting, working on a product, and doing more live coaching.
But none of this happened overnight as Allie points out. The secret? Start with the basics. “You [Danielle] have built this multi-billion dollar business from one product,” says Allie. “And now that you have that income, flexibility, stability, and know your systems and processes, you’re starting to branch out and play with these other opportunities and avenues, which is incredible, but she did it by starting simply.”
For those interested in starting their business with Kajabi, the platform offers a 30-day free trial, which you can claim here.
This article was created by BlogHer for Kajabi.