Ophira Edut of The Astrotwins Discusses the Brilliant Concept of Astropreneurship – Astrology for Entrepreneurs

You might have not heard about the concept of Astropreneurship however, it’s made up of two words you are very familiar with – Entrepreneurship and Astrology! We sat down with Astrology guru Ophi Edut of the AstroTwins to talk about the intriguing phenomenon of Astropreneurship and how she uses it to help people find their passion. We all read our Daily Horoscopes and our Love Horoscopes, but what do the stars say about our business and career? What zodiac signs are the most entrepreneurial? Are you a team player or do you love working alone? How should this play into your entrepreneurship journey?

Ahead, Ophi answers these questions and more.

Ophi & Tali Edut of The AstroTwins and Astrostyle will be speaking at BlogHer Health on May 20th. Come and listen as they look to the stars & share how each sign can thrive in mind, body & spirit in 2022.

Can you explain the concept of Astropreneurship?

I am a lifelong entrepreneur. I never wanted to work for anyone full-time and so Astrology was the tool I used to carve out the right path for me. 

Most people want to know what they’re meant to do with their lives and find their purpose. The process of figuring out how to turn what they’re passionate about into a career can be a long and winding road. Astrology gives you clarity and the confidence to make decisions instead of being paralyzed by fear. It helps you figure out who you are, what your strengths and challenges are, what you should be doing, and how to make money doing it. 

The Astrostyle Astropreneurship program helps people interested in unique, non-cookie cutter paths learn how to market and announce themselves.

 

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How does Astrology align with Entrepreneurship?

Your time, date, and place of birth give you a map (your chart) that you can use to determine your strengths and weaknesses. This can then be applied to your path in business. 

Entrepreneurship requires a lot of risk-taking, and Astrology is a risk-management tool. Anyone can be an entrepreneur, but some people are up for bigger risks than others.

For example, Earth signs and Water signs might need a little more security in their career, and so when it comes to entrepreneurship, maybe they shouldn’t quit their day job abruptly. Whereas, Fire signs and Air signs might be more likely to jump right in. 

Or, a Fire sign might not want to be saddled with a team, so maybe solopreneurship is better suited for them. Whereas Earth or Water signs might need more support and a team behind them. 

How can Astrology help with choosing a career path?

So many people want to have meaningful businesses for themselves but there are not enough resources out there to help guide them. Astropreneurship is a movement and platform to give a more human approach to work and careers.

The I* AM – Astroentrepreneurship calculator is a tool that calculates your blueprint to launch and grow a successful business. The Calculator reveals whether you’re an Influencer (I), Authority (A) or Maven(M).

People are forced to work in cookie-cutter structures, and my goal is to help create a new post-pandemic working world where people are free to work in the best way that is their natural rhymes. In my company, we say we have no full-time workers but full-on workers. As long as you meet your deadlines, you can work on your schedule.

 

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What are the most entrepreneurial signs?

Fire and Air signs are very entrepreneurial because they are the most comfortable with risks. But you have to look at your chart to understand Astrostyle.com/birthchart. Earth Signs like Taurus, Virgo, Capricorn, Pisces, and Scorpio like to plan. Every sign has a unique style of approaching entrepreneurship. Every sign has a secret advantage. 

What advice would you give typically non-entrepreneurial signs (people less comfortable with risk)who are interested in starting a business?

Start small. Start with one piece of what you want to do, one product offering, one service, or one version. Instead of starting a fashion company, make one T-shirt and test it out. Doing things one step at a time and testing and perfecting is the smartest way to be an entrepreneur. Slow and steady.  

What 2022 predictions do you have for 2022 for entrepreneurs and small business owners?

This year will present sudden opportunities to make changes and take leaps of faith.