With the ever-evolving digital-marketing space, it can be daunting to understand how so many moving parts fit and work together. Prioritizing what to do and how to do it presents a unique challenge for time-starved entrepreneurs. But FEAR NOT! This session is all about focusing on the things that actually benefit your business. Discover the foundational marketing elements that will help you get the word out about your business boost your online following and increase engagement from your followers.
Brought to you by Constant Contact, #BlogHerU Next Level Marketing: Using Social, Google, E-mail and More features two incredible digital marketing experts, Jenna Shaffer and Sonja Rasula. Join us on Day 2, from 11:30-12:15PM to learn from this unmissable panel.
In this session you’ll learn:
How people find you online and turn website traffic into contacts
How to increase your follower engagement on social media
Email’s role in a digital marketing space
… and SO MUCH MORE!
Meet THE speakers
Jenna Shaffer: Marketing Manager at Constant Contact | As a certified, industry expert and with over a decade in the digital marketing space, Jenna brings her vast knowledge of Email and Online Marketing into the classroom with an interactive and energetic spirit. Her passion and experience comes from many years of working closely with thousands of local organizations, small businesses and nonprofits through both online and live seminars, to improve their growth and expand their reach.
In her ten years of working at Constant Contact, Jenna has taken on various roles but has most recently enjoyed her most current role as a lead trainer and public speaker; traveling internationally to assist small businesses and non-profits to maximize their email marketing efforts. Born and raised in a family of small business owners, she is passionate and inspired by small business owners and is highly driven to help them succeed.
Sonja Rasula: Founder of Unique Markets | Sonja Rasula self-funded her first business, Unique Markets, by risking her entire 401k retirement savings. Expanding from Los Angeles, her modern pop-up marketplaces have taken place across the country in San Francisco, NYC, Austin, Boston, Seattle, DC, Phoenix, Denver, and Minneapolis – with more cities on the way! Nike, Airbnb, Disney Imagineering, and Adobe are some of the many brands to tap into Sonja’s creative entrepreneurial mindset.
Her candid and energetic storytelling have made her a sought-after main-stage speaker at conferences such as SXSW, HOW Design Live, Girlboss Rally, and Create & Cultivate. And companies like Lexus, Athleta and Audi have filmed her story to share with the world. Before becoming an entrepreneur, Sonja was a creative director and content producer who specialized in conceptualizing and launching websites for Fortune 500 companies – she also starred as an interior designer on HGTV’s Home to Go and TLC’s Trading Spaces. Sonja lives in the hills of Los Angeles with her husband, two dogs and an always-growing shoe collection.