Awesome Beauty Brands That You’ve Probably Never Heard Of

by Amanda Lederman


That’s right. We’ve rounded up your new go-to beauty obsessions.

The best part? You may be the first in your glam squad to try them.

We’ve rounded up some of our favorite beauty brands to highlight your gorgeous features! The catch? We consider these products hidden gems and self-care lover must-haves. From celebrity-founded and endorsed brands you never knew about, to secrets for reducing dark spots, to finding that perfect summer lip shade, these colorful companies have it all.

If you label yourself a makeup master, skincare guru, or even an undercover beauty lover, follow these brands on Instagram before they blow up! It’s always fun to say you found them first.


Available online and at Sephora, women everywhere rave about KORRES’ Wild Rose 15% Vitamin C Spotless Serum, which notoriously reduces the appearance of dark spots, dullness and skin discolorations. It’s the perfect product to produce that spotless summer glow. We also recommend their Greek Yoghurt Foaming Cream Cleanser for washing makeup off after long, hot, and sweaty days for a super clean, makeup free feel.

I Dew Care

If you’ve missed this brands on the shelves at Ulta, you’re seriously missing out on K-beauty skincare that’s actually fun! Personally endorsed during bath time by our #BlogHer19 Food Speaker, Christina Grasso, I Dew Care offers playful face masks (and headbands!) that will leave your skin glowing. We’re pretty in to their ice cream themed “flavors”. Hello, birthday cake self-care without the calories!


We couldn’t possibly mention our girl, The Pouf, without acknowledging Flesh! Seen all over the runways and on celebrities like Nina Dobrev, we’re obsessed with their Fleshpot Eye & Cheek Gloss. Fleshpot, available at Ulta, can be worn solo for a for a dewey, wet finish that adds brightness, or over eyeshadow, cheek color or lip color to add a pop of vibrancy.

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@nina wears Fleshpot 🤩 @danielmartin 🎨

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Bravon Beauty

What do we want? Samples! When do we want them? Now! We’re forever into trying before buying, so we love that Bravon Beauty offers tryout custom samples for skincare, foundation, and makeup products. The best part? You get to pick all six of the products you try! No more guessing your foundation color or being stuck with just one new lipstick.


Become a #WarriorPrincess with Drew Barrymore! Get soft, fanned volume and lavish lash lift with her latest obsession, her vegan and gluten free mascara! We love FLOWER Beauty’s mission of creating beauty for everyone. We’re running to our nearest Walmart and Ulta to snag these products ASAP.

Summer Fridays

The name says it all. We all want to de-stress like it’s Friday with good for you and good for the planet products! Summer Fridays is cruelty free AND vegan. For summer skin, we’re using their Jet Lag Mask for ultimate hydration to soothe our thirsty, stressed-out skin. Also great if you’re getting too much sun! No one likes to peel.

Glow Recipe

Are you ready for a glow-up? Get one overnight with one of Glow Recipe’s best sellers, the Watermelon Glow Sleeping Mask. This award winning beauty must-have works for all skin types with multiple skin concerns. Layer on before bed and enjoy it’s fresh, fruity smell and awesome results!


It wouldn’t be fair if we didn’t mention hair, right? Playa’s products create great hair waves and are also helping to save our oceans! Playa will provide a free custom label for you to ship back your empty bottles as part of their recycling program. We recommend purchasing their New Day Hair Mist to hydrate and moisturize your hair — it smells great too!

rms beauty

We’re a sucker for sets! One of rms beauty’s best sellers is their Signature Set, which is perfect for creating an entire look on the go with lipstick, blush and skin features. A great product for the working woman who needs to apply her makeup on the move. We’re also loving Rose-Marie’s Essentials Set for a for a fast and simple wear everyday makeup look.

e.l.f. Cosmetics

Ok, we must admit, you’ve probably heard of e.l.f. Cosmetics. HOWEVER, we believe they were a shoe-in for this list because not only are their products top of the line, they are also incredibly affordable. They’re constantly running promos including free shipping and gift with purchase. For summer, we’re particularly into their Jelly Highlighter and 18-Piece Eyeshadow Palette to get that neon pop everyone’s craving this season.

INDIE LEE Skincare

We love a beauty brand that considers your whole body, not just your face. When we’re looking to unwind and recover, we’re using INDIE LEE Skincare’s I-RECOVER BODY SOAK, which provides much needed relief and relaxation for overused and overworked muscles. The bath soak/skin scrub contains natural, key ingredients including Himalayan salt, pepper, rosemary, lavender, and sage. We think we just healed our bodies from just spelling out the ingredients!

Peach & Lily

Who loves open communication? Like literally all women. Peach & Lily’s “Ask Lily” program provides personal consultations with in-house licensed estheticians for potential customers. All you have to do is shoot them an email! Never question a beauty purchase again.

Kosas Cosmetics

Right this way to lipstick heaven! Our friends at StyleCaster highly recommend Kosas Lipstick! We’re feeling Violet Fury, their limited edition fuchsia, and Rosewater, a cool tone in sheer pink. Give your lips show-stopping love with these products!

No matter which beauty brand you pick, we hope this round-up leaves your skin fresh, your mind inspired to try something new, and your wallet not too empty!