Much like the swift ascent of TikTok, the rise of Clubhouse has moved at a similar pace. According to a new blog post, the invite-only audio social media platform has grown to over two million users in less than one year. (For context, Clubhouse launched in March 2020.) And as expected, the founders are set on expanding their digital footprint in 2021 and rewarding their loyal community along the way. From a Clubhouse Creator Grant program to other payment features, here is what you can expect if you’re a Clubhouse user or hope to become one.
First, expect Clubhouse to become more accessible. An Android app is on the way, as well as “more accessibility and localization features so that people all over the world can experience Clubhouse in a way that feels native to them.” And because system errors are bound to happen with so many people using one app, they’ll also be scaling their infrastructure and technology to align with user growth. To that same point, Clubhouse is also “aggressively” growing its support team.
“User safety has always been a top priority for us, and as we welcome more people, it will remain one,” they added. “This means scaling up our Trust & Safety and Support teams as we grow, continuing to invest in advanced tools to detect and prevent abuse, and increasing the features and training resources available to moderators.”
Now let’s get to the really good stuff. First, Clubhouse wants to make it easier to discover chat rooms that align with your goals. With a bigger investment in discovery tools, you’ll soon be shown chat rooms and people that feel tailor-made for you.
And since creators are “the lifeblood of Clubhouse,” they want to make sure moderators are properly recognized for their contribution to the app’s popularity. Over the next few months, beta-testing for direct payment features will be introduced. Options being explored include tipping, tickets, and subscriptions.
They also shared plans to start a fund for creatives, probably in the same vein of TikTok’s Black Creatives Incubator and Facebook’s Black Creators Fund. “We will also be using a portion of the new funding round to roll out a Creator Grant Program to support emerging Clubhouse creators.”
It will be interesting to see how Clubhouse evolves this year, especially as pandemic conditions continue to change.
Join the BlogHer Creators Facebook Group to connect with other content creators and entrepreneurs in our community.