It’s been a banner few weeks for the social platforms you love. Instagram unveiled Reels, a worthy alternative to TikTok, while the latter announced a Creator Fund. Now, Facebook is getting in on the fun with its own mic-drop initiative: a $25 million commitment to funding Black creators, marking the launch of a program they hope will “equip the next generation of Black creators with the funding and resources to succeed.”
Here’s what we know:
WHO QUALIFIES FOR THE PROGRAM?
Black creators aged 18+ with a minimum of 10,000 followers on either Facebook or Instagram.
Creators must reside in the US (i.e., the 50 states and the District of Columbia).
HOW CAN I PARTICIPATE?
Facebook shared an application on its site today, along with the following disclaimer:
Please note that submitting an application does not guarantee admission to the program — all applicants will go through a selection process. Selected creators will receive content funding and access to education and development, product support and community building resources.
The Black Lives Matter movement and recent protests put long overdue pressure on brands, corporations and platforms everywhere to assess their commitment to inclusivity, diversity, and justice (or lack thereof). This initiative, as well as Facebook’s month-long event series supporting National Black Business Month, are no doubt an effort to demonstrate its renewed commitment to amplifying Black voices.
Know a creator who meets the criteria? Want to apply yourself? Don’t hesitate to apply, as we’re still awaiting details on a deadline. And if you are admitted to the program, let us know – we’d love to hear about your experience.
About sophia pelosi
Sophia Pelosi is the Associate Marketing Manager at BlogHer, as well as a contributing author to BlogHer.com. She lives in New York City, and is passionate about pasta from scratch, daily meditation, 70s disco fashion and her beagle Lucy. She graduated from Colby College in 2019. Follow her on Instagram.