Facebook Just Went Public With Its Brand Collabs Manager Tool

Looking for new ways to monetize your content in the new year? If so, fabulous news: Facebook is officially rolling out its Brand Collabs Manager tool to public groups, and it’s been a long time coming. The social media giant initially announced the potential for this extension back in October at their Communities Summit, but there’s been little word on it since. That is, of course, until this week! This is the latest in a series of updates and new roll-outs Facebook has put out in the past few months, including the launch of their “Social Good” site, preliminary testing of a creator content calendar, and more.

Facebook’s Brands Collabs Manager is essentially a virtual “marketplace.” It’s actually quite brilliant because it allows brands (big and small and in-between) to click around and connect with creators, pages, businesses, and more that are best-suited to promote their products on their page. For instance, if Coca-Cola had a new soda to promote, they could scan through Facebook’s Brands Collabs feature to find pages like “Coke Lovers United,” or a blogger with a large following who may have posted about sodas she loves in the past.

This tool has been an asset to brands and the creators who benefit from being found by them, helping all parties involved generate reliable revenue that’s sustainable over time. Sounds pretty good to me—I mean, who doesn’t want that?

Now more than ever, you’ll have a greater chance of being discovered by brands thanks to the latest update. Until now, the tool only functioned to include Facebook Pages (including public creator profiles) and Instagram.

Public groups will, of course, be required to apply for access to the platform. But as soon as a group admin is granted access to the Facebook Brands Collabs Manager, group members can start collaborating with brands to create campaigns that will be shared inside the public group.

So, what does this mean for brands? An even more in-depth way to filter for hyper-relevant, highly engaged audiences to promote their products in a trusted space. For creators, especially public group admins? A new wave of untapped potential for a boatload of sponsored deals and branded content campaigns. Based on the positive response this rollout has already received, I doubt it will be long before this feature is available to private groups’ admins.

Facebook even hinted as much in a recent blog post, stating:

“We’re rolling out Brand Collabs Manager to public groups first and will continue to evaluate other ways that we can help both public and private group admins serve and sustain their communities.”

Are you an admin of a public group? Will you be requesting access to this new feature on behalf of your group members? Let us know why or why not below!

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