Over the past year, we’ve watched nearly every major social media platform introduce resources to help users reach their data goals and grow awareness around whatever they’re working on. For instance, TikTok’s Small Business Resource Center is a hub for everything small business owners would want to know about advertising on the platform, including case studies and creative tools. Twitter’s content planning guide is another resource already making waves for its incredibly detailed instruction for getting organized and prepared. This week, Facebook’s Business Equality center joins the ranks.
This isn’t the first subsite created by the social media giant. Last month marked the debut of its Social Good website, meant to “give people the power to build community and bring the world closer together” through inspiration, resources, and tips for purpose-driven brands. There’s also the Facebook Blueprint site, where users can take free online courses to elevate their marketing skills on Facebook, Instagram, and Whatsapp.
The Business Equality site is taking Facebook’s efforts toward the greater good a step further. As noted on the just-launched homepage, its objective is to “accelerate inclusive representation in advertising and media, expand economic mobility for diverse businesses, and make decisions around how you spend your time and money to support a more equal world.”
A quick scroll reveals some stats supporting their mission, one of which says that 70% of adults surveyed want to see more diversity and inclusion in digital advertising.
From there, you can venture into three major hubs. “Accelerating growth” will take you to Facebook Elevate, designed to support minority-owned businesses with free workshops, coaching from Facebook mentors, Advanced Access for experienced advertisers who want to up their game and a Q&A series that will tackle relevant topics.
The second hub will lead you to free trainings, personalized marketing plans, and virtual webinars. Finally, a “Managing Bias” section includes video modules that present tips and strategies for confronting bias in the workplace.
Other noteworthy sections of the Business Equality center include #SheMeansBusiness, “a space for entrepreneurial women to make valuable connections, share advice and move forwards, together,” and downloadable guides for important cultural moments throughout the year.
One can only hope Facebook itself is utilizing the advice it presents via these subsites. Nonetheless, shedding light on important issues and providing resources for its community is certainly a great start.
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