What to Know About Facebook’s Engagement Alert Updates
One of the many updates recently unveiled by Facebook is doubling down on Engagement Alerts. This feature recently expanded \ to more group admins after initial tests last May were proven highly successful. Don’t worry – when we say “Engagement Alerts,” I’m not talking about getting notifications for your friend from college’s wedding announcement (although, super happy for you, Laura…). Instead, these alerts mean getting notified when your posts, comments, polls, etc. are doing well, and how users who’ve come across your content are interacting with it.
These alerts will likely be a godsend to creators and group admins looking to hone their content strategy and better understand what does and doesn’t work for their audience.
Updates have been made to the initial rollout of tests for these alerts, including additional settings that admins can opt-in and opt-out of, depending on their page’s goals and their own preferences.
For example: while Facebook group admins have the option to be notified for every reaction to a post (happy, love, supportive, etc.) they can choose to only be notified for reactions that may have a negative connotation (dislikes, angry, sad). That way, if a post is garnering negative criticism within the group, or a particular group member’s comments are receiving negative responses, the admin can more swiftly address the interactions.
Alternatively, if you like to take a more hands-off approach to managing your Facebook group, or if your group rarely sees any negative interactions between users, you can opt-out of these alerts to save yourself a few notifications. Beyond that, you can also set your Engagement Alerts to notify you when a post or comment reaches a certain threshold of likes or responses. That way, you won’t be pinged every time someone engages with your post – only when that engagement becomes significant.
All in all, the latest round of updates to these Engagement Alerts make them completely customizable, and therefore more user-friendly. Ideally, these will make it easier for you to manage discussions, stay on top of new posts and members, and tap into opportunities that may have otherwise been lost in the sauce. Be sure to join the BlogHer Creators Group on Facebook and let us know how these updated Engagement Alerts – and the plethora of other Facebook updates – are working for you and your content!
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