By now, you’ve at least heard of TikTok, the social media platform responsible for what feels like every viral moment to occur this year. These short-form videos of memes, dance challenges, visual illusions and more are what not only make the app fun and interactive, but allow biz owners and creators to promote their work, too. They even launched a $200M fund for their top creators late last month. Despite being slightly marred by political controversy, it continues to be a stellar resource for creative inspo.
Though it’s quite obvious that TikTok is basically run by 18-24 year olds (aka Generation Z), it’s not exclusive to any one group. As the most downloaded app of 2020 (almost two-billion downloads), we have a feeling that everyone from your younger cousin to Grandma is getting in on the action. And in case you didn’t know, TikTok Pro Accounts exist too. If you want to use TikTok to expand your brand or engage with a larger audience, a Pro Account equips you with additional tools such as viewer insights and video analytics that can give you a better understanding of how your videos are performing.
How to Set Up a Pro Account:
On your profile page, press the 3 dots on the upper right corner. This will take you to the “Settings and Privacy” tab.
Select “Manage My Account.”
Choose “Switch to Pro Account” and follow the directions.
If you’re still on the fence, the foolproof sign-up process is similar to that of an Instagram Business account. This includes selecting the category that best correlates to your content or business, including but not limited to Art, Beauty/Fashion and Medical/Health.
Once your TikTok Pro Account is up and running, you can access your analytics by clicking on the same 3 dots in the upper right corner on your profile and selecting “Analytics.” The data will tell you everything from the source of traffic to trends over a select period of time, all of which you can use to inform how and when you share content in the future.
Additionally, you can also see the demographics of your followers to gain insight about current engagement and growth opportunities. For example, you can use the “Overview” section to see which days/times your videos have the most views and create a posting schedule based on this data. The “Content” section also provides analytics for each video you post, making it easier to gage the type of content your TikTok audience likes best.
The proof is in the pudding — TikTok is so much more than memes. It’s a bonafide digital advertising tool that actually works.
About karianna torres
Karianna Torres is a recent graduate from Hamilton College. She was born and raised in the Bronx, so of course she is a die-hard Yankees fan. Karianna is most passionate about media (especially digital media) and how it impacts our society. You can follow her on Instagram @karii_anna.