Think Before You Post: Influencers and the Dangers of Misinformation

As creators, influencers, and content-makers, our audiences want to hear from someone they trust on how to handle this chaotic moment. But with that role comes a great deal of responsibility. Before you post or re-post, ask yourself what your sources are. If you aren’t sure, or if the answer is “my conspiracy-theory-enthusiast cousin’s Instagram,” consider the harm that could be done if you promote it to your audience.
Check out our tips on how to responsibly share information during moments of crisis responsibly.
Do Your Research
There are so many false rumors about COVID-19 symptoms, treatments, and preventative measures. If you’re considering sharing medical advice you’ve seen online with your followers and community, a good rule of thumb is to visit the Center for Disease Control’s website (CDC), or the World Health Organization’s website (WHO). If the information you’re considering sharing does not reflect the facts on either of those sites, chances are it is false — or at the very least not proven just yet. Harvard Medical’s Coronavirus Resource Center is another great resource — and lists some of the false remedies and preventative measures circling the web that you can flag and be wary of. #FlattenTheCurve
If you’re really itching to share some medical information, including a disclaimer emphasizing that you are not a doctor is always a good idea — and one your followers will appreciate! Gone are the days of reposting something just because it’s cute. Consider where you’re getting your information from, who the sources are, and what you can do to verify the truth of something before you share it with your community.
Obviously, your page, your blog and your social platforms are ultimately up to your own discretion, but in times like this, where much of the world is already panicking and wary of where things are heading — asking yourself the following three questions before you post:
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Is it true?
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Is it necessary?
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Will it contribute to the greater good?
Show OFF Your #SOCIALDISTANCING SKILLS
Consider posting something that might be a bright spot in your audience’s feed — whether it’s a adorable snapshot of your kids’ #quarantinecrafts, a poem that means a lot to you, or advice on how to get through feeling lonely while self-quarantining. We encourage you be a good neighbor to your global community — reach out, be vulnerable, and try to help make the light at the end of the tunnel shine a little brighter!
Case in point — check out this BuzzFeed article, featuring the TikTok creations of some very skilled, socially-distant teens — proving you CAN quarantine creativity.
A recent article in the Atlantic by Kaitlyn Tiffany pretty much sums it up:
“Social-media platforms are notorious for their prodigious ability to spread bad information during a crisis, but that doesn’t change the fact that people log on to them to satisfy sharp cravings for intimacy.”
In other words — yes, there’s potential for bad info to spread through a misuse of our social platforms and by posting without considering our sources or the potential ramifications. But there’s a positive side to utilizing digital media during this time. It can be a means of rallying our global community, of assuring one another we are not alone, even if we’re at least six feet apart. It can mean helping one another through a dark, tumultuous moment by showing up and doing our best for the people around us.
NEED A LITTLE INSPIRATION?
Check out how members of our SHE Media Partner Network are covering COVID-19
Shout out SHE Media Partner Network’s Tinybeans, A Well Paced Life, and Healthy Living For Hot Messes for creating (as usual) awesome content that’s honest, refreshing, and sure to cure anyone’s quarantine blues. Give ‘em a follow, if you don’t already!
in close…
We are here for you at #BlogHer. Keep shining your light, creating great content, and carving a path for yourself and the women coming up behind you.
Let us know how you’re staying cool, calm, and connected in the comments below, or in our Facebook group, on Twitter, or Instagram — whatever you like. Oh, and why not subscribe to our newsletter while you’re at it?
