LinkedIn has come a long way. What used to be the site we only used for job hunting has morphed into a full-fledged social media account creators use as frequently as Instagram or Twitter. Personally, I knew something was amiss when someone slid into my LinkedIn DMs—apparently, it’s a thing. Totally unacceptable behavior aside, LinkedIn DIBs is also making the platform more popular than ever. Whether you’re looking for a full-time gig, hoping to start brand partnerships, or network a bit more, this new-ish hub is an excellent resource for getting the most out of your experience.
Short for “diversity, inclusion, and belonging,” the DIBs hub includes a mixed bag of videos and PDF playbooks for amplifying your work on LinkedIn. More importantly, all of this is tied to a core mission of reaching underserved audiences and amplifying underrepresented creators and business owners.
First of all, the resources are free—major win if you don’t have the budget for online courses promising to teach you the same skills. Additionally, a lot of the tips and tricks can be applied to other social media platforms. And if you’re totally Type A like me, you’ll appreciate how everything is organized into tactile PDFs.
Now, let’s talk content. Starting from the top of the hub, you’ll learn how to expand your LinkedIn footprint with best practices for your profile page, a group page (perhaps for networking or your audience?), as well as how to utilize LinkedIn Live and LinkedIn Events. Also, don’t miss the LinkedIn Learning x Microsoft x GitHub Learning Lab where you can take free courses about the jobs with the highest job openings. These include graphic designer, digital marketer, and project manager classes—any of which could benefit a solopreneur building their empire alone.
Next, the “Amplify Your Voice” section includes tips for sharing content, using hashtags, and sending newsletters. Finally, LinkedIn encourages you to apply to be a DIBs partner, where your work can be amplified even more. I feel like I’ve uncovered precious treasure! If you’re already brainstorming your 2021 content strategy, make sure it includes taking full advantage of LinkedIn.
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