I know I’m not the only one surprised by how much time they’re spending on LinkedIn. The networking platform has really stepped up its game in recent months by bringing its best features to the forefront and introducing new ones along the way. Now, LinkedIn’s Return to Growth magazine has arrived and if you’re a marketer or simply want to improve your marketing skills, it’s well worth the read and costs nothing to do so.
The 47-page digital issue is essentially a look into the future of marketing with trend predictions, case studies, hindsight observations about the past year, and of course, best practices for using LinkedIn. Even if you don’t identify as a B2B business owner, there is a nice chunk of content that would benefit any creator looking to better connect with their community or promote their work.
“Everywhere you look, there are businesses innovating new solutions, new ways to bring them to market, and new ways to create value for themselves and their customers. And everywhere you look, you find marketers driving this process forward,” says a blog post announcing the magazine.
“We believe that 2021 represents a unique moment of opportunity for marketing, and for B2B marketers in particular, to redefine our ability to influence business strategy, align with functions like sales and finance, build resilient, responsive organizations and drive growth now and into the future.”
The 6-Step Plan for Measuring Your LinkedIn Campaigns (page 20)
If you’re spending all of this time on LinkedIn or at least thinking about it, you might as well learn how to use it to your advantage. This article is a step-by-step guide to setting up and understanding your marketing campaigns on the platform.
Switch on the Value of Always-On (page 24)
2020 taught all of us the importance of being nimble and able to pivot but long-term strategy still matters. This article delves into the importance of evergreen content in growing brand awareness, with the help of research and statistics.
Your Guide to Optimizing LinkedIn Campaigns (page 26)
Think of this article as a sort-of follow-up to the article on page 20. It includes incredibly detailed guidance for optimizing an existing campaign based on performance and your objectives.
How to Talk the Language of Content ROI (page 28)
Return of interest is the general goal for most forms of marketing and this article shares expert-approved tactics for understanding the results and importance of content marketing.
What 2020 Has Taught Us About Wellness (page 34)
Wellness in the workplace is more than a hot topic. It’s a necessity. And this piece talks about the ways we will approach our wellbeings in the office this year and beyond.
Blockbuster Marketing (page 40)
This long-form piece is essentially a trends report for the upcoming decade, detailing the creative marketing principles likely to take off in the business world.
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