Meta’s NFT Marketplace, Pinterest Highlights, & Other Social Media News

  A weekly roundup of noteworthy social media headlines. 

The latest and greatest to fall from the social media firmament are just a few scrolls away. Get the skinny on Meta’s continued investments in NFTs, Pinterest pinned highlights (how was that not already a thing?), and the latest Instagram Live countdown feature designed to get you more eyeballs on your content.

Meta Continues to Invest in the NFT-verse

If there’s one thing you can count on Meta (formerly known as Facebook) for, it’s the social giant pulling out all the stops it can to keep up with its competitors and corner budding markets. With that in mind, it’s absolutely no surprise that Meta is making moves to throw its hat in the NFT ring.

Recently, Meta encouraged users to start using their personal NFTs as their profile pictures (Twitter did the same) – but Meta is taking it a step further by prototyping a way for users to mint, or create, NFTs within the platform.

Further still, the testing of Instagram’s “Collectibles” feature points to a future where users of Meta will not only be able to create NFTs within the platform, but bid on them and sell them as well, which would effectively establish Meta as a one-stop-shop for all things NFT.

Whether or not NFTs are worth anyone’s while is a hotly contested topic – investing in these digital tokens takes a lot of faith (and “cash”). But, if things shake out the way NFT-fanatics hope they might, Meta will certainly be ready.

Pinterest Tests Pin Highlights (It’s About Time)

Pinterest now has Stories, it’s only natural that their next step should be Highlights.

Just like Instagram, you’ll now be able to pin your content to the top of your Pinterest profile, effectively driving traffic to your post of choice. This is especially exciting for users looking to maximize engagement on sponsored or brand affiliated posts, or continue to drive engagement to a post that’s already performing well.

To add your favorite posts to your Highlights, head to your “Created” tab on your Pinterest profile. From there, you can add whatever content you’d like – the only caveat being that the posts will populate in chronological order (again, just like Instagram – you can’t curate the order your highlighted posts come up in.)

Maximize Your IG Lives with Instagram’s New Scheduled Live Display

Great news – getting the details of your next Instagram Live out into the world has never been a lower lift! Instagram just added the option for users to list the date, time, and title of their next Live right on their profiles. And, when you click the date and time, you can turn on a notification that will remind you to tune in once the Live starts.

In the past, users had to continuously post to their stories with Live countdowns to remind their followers to tune-in. While some may still choose to go that route in addition to setting a scheduled live display up, setting and forgetting it is always a nice option to have for booked and busy creators.

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