The Most Exciting Predictions From Pinterest’s 2021 Trend Report
Last year, eight out of ten predictions from the Pinterest Predicts report came true. Considering that accuracy level, creators who utilize this platform should take ample time to dissect the Pinterest 2021 trend report. The annual list, unveiled earlier today, is technically a “not-yet-trending” report meant to be a window into the future of what Pinterest users will obsess over in the new year. According to a foreword written by Andrea Mallard, Pinterest’s Chief Marketing Officer, 2021 will be all about taking the regular and reinventing it, “aesthetic” expression, a focus on the internal, and betting on yourself.
“The 150+ trends featured in Pinterest Predicts show how people are taking back control, taking back agency, and taking action—for themselves, for their families, for their communities, and for the world,” she writes.
Those 150 pins are spread across 30 boards to reference while creating Pinterest content that may incorporate any of the topics. The insights are wide-ranging so even if you aren’t familiar with Pinterest, there could be some trends that surprise you or better yet, align with your work. Be sure to download the full report and for now, check out some of our favorite standouts:
Boss Moves for Entrepreneurs
More than ever, entrepreneurs are utilizing Pinterest to organize and share their branding ideas, podcast tips, and more.
Increases in search year over year for:
- small business ideas +90%
- branding your business +105%
- podcast design +130%
- accounting basics +150%
- entrepreneur motivation +2x
Minimal Beauty
Complicated full make-up looks are out and going au naturel is in, as people transition to simple and sustainable routines.
Increases in search year over year for:
- glowing skin how to get naturally +4x
- face yoga exercises +4x
- homemade skin care +110%
- aloe vera face mask +115%
- natural everyday makeup +180%
Introducing “Athlow” Fashion
Athleisure meets elegance in this new category that counts flowy pants, casual jumpsuits, and oversized outfits as the new go-to loungewear.
Increases in search year over year for:
- home dress women 2x
- oversized outfit 3x
- soft outfits +185%
- cotton jumpsuits for women +160%
- co-ord outfits two pieces +30%
Food, Food, and More Food
Everyone spent more time in the kitchen this year, and now, at-home culinary creations are getting fancier than ever.
Increases in search year over year for:
- bread art +130%
- food garnishes +55%
- food plating +105%
- Basque burnt cheesecake +10x
- tea recipes homemade +60%
More Me-Time
Bedtime routines, sleep essentials, and home goods are trending as people put more intention into their restful regimens.
Increases in search year over year for:
- night affirmations sleep +100%
- sleep workout 3x
- sleep blends for diffuser +80%
- sleep yoga +90%
- silk sleepwear +60%
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