The Standout Stats From Pinterest’s 2022 Trend Report
It’s trend report season and Pinterest is up next. “The Point From Pinterest” is a sizeable resource for understanding what is garnering the most attention online and the behaviors that power those surges. The stats apply specifically to Pinterest, however, it is merely a reflection of those trends that are making waves elsewhere, too, thus providing inspo for creatives and entrepreneurs who want to expand their digital footprint.
The report is broken down into five sections – Advertising, Audiences, Industries, Moments, Trends – that will take some time to get through. There’s also a section where Pinterest reviews last year’s predictions to reveal what did or didn’t come to pass. With a success rate of 80%, we’d say The Point is trustworthy.
The trend report section, Pinterest Predicts, includes 35 topics poised to be picked apart and utilized for content on Pinterest and beyond. Under each trend are helpful stats, ways to bring the trend to life, a creator spotlight, and other related topics. Our favorites include:
- Finpowerment: “Let financial freedom ring. In 2022, people will take money matters into their own hands as they set out on new journeys toward financial literacy. Millennials are driving the searches behind investment tips, financial education, and investment property for beginners.”
- Mindful Menstruation: “If no body is the same, no cycle is either—period. In 2022, people will educate themselves on their menstrual health, from cycle phases and period care. Millennials are driving the searches behind this movement.”
- Calming classrooms: As kids head back into classrooms and reconnect with their community, teachers are bringing the chill with nature-themed classrooms and eucalyptus decor. This trend is rising across Millennials, Gen X-ers, and Boomers.
- Don’t quit your yay job: “Who says hobbies can’t be lucrative? In 2022, people will build a new biz based on their specific interests, such as eyelashes, real estate or party rentals. While people were just looking for small business inspiration in our last report, this year they have more specific visions. Labor of love just took on a whole new meaning for this Millennial-driven trend.”
Add The Point to your reading list if you haven’t already.
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