by Cara Berkeley, Creator of Penny Polly
using Pinterest to help promote your blog
One of the most challenging, and most important ingredients to a successful, money-making blog is traffic. If you are spending time and effort crafting amazing blog posts, but no one is seeing them then there is no point! And, you certainly can’t make money on a blog that isn’t pulling in any visitors. You must make sure you are leveraging Pinterest traffic-building strategies, this will be crucial to the growth of your blog traffic from Pinterest.
Pinterest can be a game changer in blog promotion! It just takes a solid strategy work and concentration on the right tactics.
Try these 3 Pinterest strategies to boost your brand awareness.
1. New Pins
The dreaded algorithm change. Most bloggers and website owners fear an algorithm change on google or social media like Facebook. It means they could potentially drop in search, lose traction and traffic. Pinterest recently made a big algorithm change that did in fact change how they value and rank pins in search. But the good news is, you just have to change your strategy in order to improve engagement and traffic. Pinterest is now placing more value on new pins. They want fresh content, so if you create new pins for your blog posts, you will get more impressions, thus more brand recognition on Pinterest.
The most important strategy you can follow to boost your blog impressions is to create and upload new pins to Pinterest as often as you can. Change the image, change the text treatment or the words slightly. You can create as many new pins for one blog post as you want, as long as they are different. A great blogging tool to help you do this is Canva. Just keep creating new pins and your impressions and engagement on Pinterest will increase, as well as your blog traffic.
Another blog traffic and awareness booster you need is Tailwind for Pinterest. Tailwind is essential a pin scheduling tool. It is the only Pinterest-approved scheduler out there, so you can feel safe using it. The beauty of Tailwind is that not only does it help you save time with pin automation and scheduling, but it also can increase your pin shares. By joining “tribes”, which are essentially communities of other publishers and bloggers, you can submit your own pins for others to share.
As part of the tribe rules, you have to agree to share as much as you submit. But if you submit a pin for your blog post to 30 tribes, and at least one person per tribe re-shares it, you’ve just magnified your reach and traffic by 30-fold! If you are serious about using Pinterest to grow your blog, Tailwind is a must-have. Plus, they also now have integration with Instagram, giving you one more social media growth tool.
3. Keywords and Trends
Another important Pinterest strategy is tracking and taking advantage of Pinterest trends. Under the “Analytics” tab on Pinterest, you will now see a “Trends” drop down. Using the trends feature allows you to research what is popular on Pinterest. If something is trending in search and traffic, then creating a pin around that subject can help improve your engagement and impressions. Including relevant keywords to that trend is crucial. If for instance “healthy snacks” is trending, then you need to make sure you include the phrase “healthy snacks” in your pin description and title.
Keywords are a signal to Pinterest about what your pin is about, and they will show that pin to people looking for those keywords. For any pin you create, make sure you are including relevant keywords in a natural way, keeping it readable and well written. And to keep visitors coming back to your blog, make sure your post content is easy-to-read.
If you are wishing you had more Pinterest impressions and traffic, don’t lose hope. Just start routinely implementing these strategies and watch for growth!
About Cara Berkeley
Cara Berkeley is a blogger, investment property owner, and full-time marketing executive. She has learned that thinking outside the box can make all the difference and shares her tips and tricks on smart money management on her blog at www.pennypolly.com. Find new ways to save money, make money and have fun doing it!