If you’re a business owner focused on e-commerce, Snapchat’s holiday shopping insights may help your marketing efforts this holiday season and beyond. The social media platform recently surveyed its users about their shopping habits during the pandemic and the findings are well worth paying attention to. Here’s what they learned.
First, everyone—especially in the context of this year—is looking for a bargain. Seventy-five percent of global Snapchatters made plans to take advantage of Black Friday and Cyber Monday. A considerable amount of people also prioritized supporting small businesses. In the U.S., 39% of Snapchat users said they planned to support Small Business Saturday.
Additionally, “while Small Business Saturday is really only observed in the US, there is strong global interest in supporting smaller or local brands over larger, national brands, particularly among Snapchatters in the US, Australia, Norway, India, and Malaysia.”
In totally not surprising news, mobile purchases are the preferred shopping method for one-third of Snapchat users and online shopping is the majority in most countries. Amazon is also among some of the favorite larger brands, a major advantage for small business owners who sell their products on the site.
Perhaps the most interesting insight is in regard to shopping input. According to Snapchat’s insights, shopping is an “inherently social” experience for most. Snapchatters “often get their friends’ opinions before they buy things, and large numbers say that their friends rely on them when deciding what to buy or use.” Over fifty percent of American shoppers are part of this group and in some countries, a significant amount of users said they purchased an item after seeing it on Snapchat specifically.
Check out the full report here and if you’re a business owner, the overarching takeaway is that social media’s influence on our spending habits is only growing. Whether you like it or not, marketing your products on any of these platforms could provide a boost in sales when you approach it with intention and consistency. To that same point, Snapchat, Pinterest, and Instagram users are also enthusiastic about supporting small business owners, so take advantage.
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