A weekly round-up of social media updates.
We’re not even through the Christmas leg of the holidays, but brands and socials are already touting trends for the new year. Read on for a look at Pinterest’s trend predictions for 2022, plus the latest updates to sweep through LinkedIn Creator Mode and Instagram Stories.
See Into the Future with Pinterest’s Predictions for 2022
Whether you use Pinterest for pleasure, business, or brand marketing, their 2022 trend predictions are sure to help you strategize content for the coming year.
The 2022 trend report features thirty-five anticipated trends, each accompanied by an in-depth explanation of how exactly that trend will come to life. This year, the platform also created a Pinterest mini-site for these trends that gives visual context to these predictions – very on-brand for a social platform that relies heavily on visuals and less on text.
Trend report aside, Pinterest has also put out personalized predictions for users based on Pin activity to highlight the coming shifts that users will most likely come into contact with. It’s not unlike Spotify Wrapped, except instead of stopping at “here’s what you loved this year,” Pinterest takes it a step further by suggesting what you might love next year. Pretty cool stuff.
The Latest LinkedIn Creator Mode Updates
ICYMI, LinkedIn semi-recently launched LinkedIn Creator Mode in an effort to make the platform more appealing to content creators – and the updates just keep coming.
The latest features added include LinkedIn Live, as well as access to a newsletter platform that will allow creators to update their followers on their latest projects and accomplishments via email.
LinkedIn Live functions much like Instagram Live, allowing creators to broadcast to their followers in real-time, answer questions, and more. According to the platform, LinkedIn Lives receive 7x more reactions and 24x more comments than other kinds of video content posted by the same broadcasters in the app. In other words, if you’re posting any kind of video to LinkedIn, it’s worth just making a Live of it if possible.
The newsletter feature is really interesting – and unlike anything I’ve seen available for creators on other platforms. When you publish a new article on LinkedIn and select the option to add it to your newsletter, your followers will automatically be notified via push, in-app, and email notifications. It’s a great way to keep those that follow you up to speed with the latest in your world, especially when it comes to getting the word out about new projects or upcoming events.
Instagram Stories’ Swanky New Features
Hallelujah, Instagram finally added the option to customize the text on their new-ish link stickers.
You might remember that not so long ago, users had to swipe up to access links from Instagram Stories. The social giant did away with the swipe-up, replacing it with a link sticker that users can tap to follow a link instead – the only pitfall being that those link stickers populate looking like a link. Not the end of the world, but certainly not as aesthetically pleasing as a simple swipe up.
This is thankfully no longer an issue, as the ‘gram has officially added an option for users to customize the text on link stickers. Additionally, the color of these link stickers is now more customizable as well, ensuring the link you’re hoping to drive traffic to will stand out as much as possible to those clicking through. Woohoo!
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