Let’s take a break from devouring The Facebook Papers, shall we? The social media tea is piping hot but for content creators and solopreneurs, the show must go on. Per usual, a slew of updates are being rolled out on the platforms you love to use. From Instagram expanding Story perks to more monetizing opps on TikTok, here are some of the biggest social media headlines to know this week:
Instagram Story Links for Everyone
Gone are the days when you needed at least 10K Instagram followers to place links inside your Stories. On October 27, the platform acknowledged how link-sharing is beneficial in many ways, and that making it accessible to all is ultimately the best way to spread the inspiration.
“When we first introduced Stories links, the feature was limited to verified accounts or those with a certain number of followers. We’ve heard from the rest of our community that they also want to share things that matter with their friends and family,” reads an announcement. “Whatever you’re into, from cooking to volunteering or shopping, you now have a space to share in Stories — regardless of your account size.”
Learn how to add links to your Stories here.
Tip Your Favorite TikTok-er
TikTok is rolling out a Tips feature to some creators
— Matt Navarra (@MattNavarra) October 27, 2021
The number of ways you can monetize TikTok seems to be growing by the month. According to various social media sleuths, including expert Matt Navarra, the youth-centric app is testing a feature called “Tips” tab where creators can get reward$ from their followings. Like the old deal for Instagram Stories, only TikTokers of a certain age and follower count (at least 100K) will be able to drive income. Learn more about the beta test here.
New Tools for Your LinkedIn Company Page
The state of our economy is constantly in flux but job recovery appears to be on the horizon. That being said, LinkedIn is giving its Company pages a facelift that will make recruiting and job-searching easier. Earlier this week, Linh Nguyen, Product Marketing at LinkedIn, announced updates to the My Company Tab which includes: a feature for conveying “whether your organization is working remote, hybrid or on-site in your LinkedIn Page header, and additional space to clarify your evolving policies on vaccines, pay adjustments, and more;” and customizable competitor analytics for up to 9 businesses.
In related news, LinkedIn has also updated its Services Marketplace, launched as a beta test in February for freelancers to connect with brands and employers.
Boost Your Newsletter Subs With Tweets
Remember when Twitter acquired the newsletter service Revue? Well, that partnership is still going strong and now, they’re making it even easier for your followers to subscribe to your (Revue) newsletter. Starting last week, followers could subscribe directly from Tweets. For those with an email address linked to their Twitter account, there’s no need to confirm the sub via email. For everyone else, you’ll be automatically directed to the publishers Revue profile page, where you will have to opt-in.
📣 We’ve got big news. (You’re really going to like this.)
Starting today, your followers can subscribe to Revue newsletters directly from Tweets in their timeline.
This is already enabled for all Revue writers on desktop and mobile web, with iOS and Android to follow soon. ✨ pic.twitter.com/6eBxvGWyxH
— Revue (@revue) October 22, 2021
Pin Links In Your Clubhouse Room
On Wednesday (October 27), Clubhouse rolled out its latest update: the ability to share content outside of social audio. Creators can now pin articles, product info, resources, etc. to the top of their rooms. According to WERSM, “
They continue, “Clubhouse believes people will love Pinned Links and use them in all sorts of ways, like playing games, running polls, and sharing links to YouTube videos, but also help room creators drive people “to subscribe to their Substack, download their podcast, read their book, go see them at The Laugh Factory, discover their new single, buy their product, and support their Patreon or GoFundMe page.”
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