The moment you join a new social media platform is typically followed by another moment filled with questions. In an era where instant gratification is constantly demanded, we typically complain about change before inevitably giving it a chance–just think back to all of those Instagram updates you forgot you despised. Perhaps you felt similarly when joining TikTok. It was last year’s fastest-growing platform and everyone seems to be using it. But if you held out on signing up and finally take the plunge, you may feel a bit lost at the start. This is where the TikTok Creator Portal can come in handy.
Earlier today, the powers that be unveiled the new hub as a digital welcome mat for those who want to make the most out of their time. Whether you’re an avid TikToker or testing the waters as a newbie, there are plenty of educational resources that will keep your posting skills sharp and your follower count from shrinking.
“For avid or even expert TikTok creators, the Creator Portal will also feature articles that help interpret community trends, dive deeper into the use of sound and music, and spotlight creative effects, helping to inspire and diversify content creation,” the platform added.
On the Creator Portal homepage, you’ll find six learning sections: Getting started on TikTok, TikTok Creation Essentials, Foundations for success, TikTok content strategy, Community guidelines and safety, and Getting paid to create. Each of these sections includes a set of articles that educate on the most important aspects of the topic. For example, under “Getting started on TikTok” are four articles: TikTok 101, Navigating TikTok, Finding content, communities, and creators, and Personalizing your TikTok profile.
The Creator Portal also has its own TikTok account (@creatorportal), where you can watch educational videos starring some of the most popular influencers using the app.
If you’re new to TikTok, this is a no-brainer: definitely read it. And if you’re a pro, keep it bookmarked in case you need to brush up on your skills later. Questions always come up and chances are this resource will have at least some of the answers. (BTW, Twitter just launched a similar content planning guide for its own community.)
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