It’s officially Fall! That means putting away your summer gear, busting out your favorite sweaters, and of course, getting the perfect pumpkin pic to share with your followers. While you’ve been busy dusting off your favorite crockpot stew recipes and prepping your October editorial calendar, the platforms you love have been busy too!
Ahead, get the scoop on the latest updates and added functions from TikTok, LinkedIn, and Instagram. Get acquainted with TikTok’s new holiday marketing calendar feature (to help you plan relevant stories and posts well in advance), LinkedIn’s long-form post capabilities for company pages and additional ad revenue insights, plus Instagram’s brand-new “Map Search” feature, designed to help potential customers and clients in your area locate you and your business.
Start Strategizing with TikTok’s New Holiday Marketing Calendar
It’s no secret that TikTok isn’t for every business or creator. If the content you produce doesn’t make sense for short-form video format, save yourself time and energy by focusing on what does make sense for you. However, if you’re a fashion blogger or a candlemaker, or someone whose business and content could use a viral boost, you might want to look into TikTok – and, its new Holiday Marketing calendar.
The calendar was created to help business owners and creators strategize well in advance of holiday trends, and shares some compelling stats on just how influential a video on a potential customer’s For You Page can be when it comes to holiday shopping. Check out TikTok’s recommendations and save-the-dates right here.
LinkedIn Releases Long-Form Posts for Company Pages and New Ad Performance Insights
We’ve all witnessed lengthy posts from peers and former colleagues on LinkedIn, or viral, inspirational posts from a successful CEO or innovative founder. These long-form posts have been available on personal profiles for years, and now, LinkedIn is extending the option to company pages as well.
The networking platform shared this move comes from a wish to enable brands and companies to allow their followers/prospective clients to learn more about them without leaving the app itself. This update will also certainly equip companies with even more ways to present company content, including links within posts, pull quotes, and more.
It gets better: through this updated, long-form format, companies will gain access to additional consumer analytics. They’ll be able to see who is engaging with their posts, what links they’re clicking, whether or not they share a post with fellow users and more.