If generating revenue is part of your social media strategy, TikTok‘s newest feature may pique your interest. Last week, the social platform launched “Lead Generation,” a first-party solution that will enable users to drive conversion through a “few simple taps.” Since it’s already available to business accounts globally, here’s a quick primer to get you started.
In order to reach prospects, businesses can create a customizable form that may be downloaded manually or integrated into a CRM once completed. Basic information already provided to TikTok, such as name and age, can be auto-populated for efficiency. Other fields specific to your products and needs are provided by you.
TikTok is also transparent about data privacy:
If you need more guidance for getting started with Lead Generation, check out TikTok’s Help Center article, which also includes insights about how businesses from a variety of industries (retail, education, etc.) have used this feature successfully.
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