TikTok Launches ‘Lead Generation’ So You Can Turn Followers Into Customers
If generating revenue is part of your social media strategy, TikTok‘s newest feature may pique your interest. Last week, the social platform launched “Lead Generation,” a first-party solution that will enable users to drive conversion through a “few simple taps.” Since it’s already available to business accounts globally, here’s a quick primer to get you started.
In order to reach prospects, businesses can create a customizable form that may be downloaded manually or integrated into a CRM once completed. Basic information already provided to TikTok, such as name and age, can be auto-populated for efficiency. Other fields specific to your products and needs are provided by you.
TikTok is also transparent about data privacy:
If you need more guidance for getting started with Lead Generation, check out TikTok’s Help Center article, which also includes insights about how businesses from a variety of industries (retail, education, etc.) have used this feature successfully.
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