TikTok’s First-Ever Small Business Summit Launches This Month

It’s been well over a year since TikTok went from being an outlier to the king of social media. Still, there remains a significant amount of people who feel lost while trying to use the platform with over one billion active monthly users. Personally, I get it—there are a lot of platforms to choose from and sometimes, it takes a while to acclimate, especially if you’re resistant to change and a small business owner. TikTok hopes to solve that problem with the Ready Set Grow Summit.

The four-hour event is described as “an engaging day of unlocking TikTok’s magic.” With the help of popular creators, business owners, and experts, they’ll be “dispelling TikTok myths—and helping businesses find the answers, inspiration and confidence they need to get started.”

The event will be broken up into five sessions that focus on the advertising, e-commerce, and the basics of TikTok; more specifically, a Q&A, “How-To Tik-Tok” sesh, and three tactical “Jumpstart” workshops.

The standout session to me is “Demystifying TikTok,” presented as a Q&A where top creators (@dr.kojosarfo and @desmondfambrini alongside TikTok‘s Head of Growth & SMB Marketing) will identify the most common myths around TikTok, as well as the opportunity to set trends and “why sound is such a foundational element of the TikTok experience.” While it’s important to understand how to use the platform, I think it’s equally beneficial to understand why people love using it too.

You can register (for free) and check out the full Ready Set Grow Summit schedule here. It will take place on March 24 from 11AM-3PM EST (8AM-12PM PST). And in case you missed it, learn more about TikTok’s Small Business Resource Center.

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