TikTok Launches New Small Business Resource Center for Marketers
TikTok is clearly putting effort into being a platform that businesses (small and large) want to advertise on.
The most-downloaded app of 2020 just announced the launch of a brand new Small Business Resource Center, which Small Business Resource Center, which was designed to answer any questions small businesses might have about advertising and promoting their brand on TikTok. The resource center includes various case studies of successful small businesses that have launched on the app, ideas for creative tools or marketing methods, and easy-to-understand breakdowns to help even the most novice small business owner tap into the ever-growing network of TikTok users.
The Small Business Resource Center also includes webinars (long and short-form), tips on understanding your following metrics and how to better reach potential future customers using the TikTok algorithm, and more.
One shining example? Momentary Ink, a temporary tattoo company that went viral on TikTok and subsequently, saw a sky-rocket in summer sales.
With TikTok’s Small Business Resource Center, you can click into Momentary Ink’s story and learn the who, what, when, where, and how of the fade-away ink company’s viral success story.
Momentary Ink’s report is broken down into four sections:
Most interesting, in my opinion, is the solution section, which breaks down how the brand honed its TikTok marketing strategy in order to “design a strategy that would capture the attention of our audience and drive purchases in a cost-effective way,” just in time for their peak business season, summer!
According to TikTok, the brand created a series of In-Feed Ads featuring users testing out the brand’s tats and sharing their amazement and excitement at how realistic the end results looked. A survey conducted by Momentary Ink after the fact indicated that 40% of their new sales came from these promotions on TikTok – truly a testament to just how far your reach can extend should you and your small (or large) business decide to hop on the TikTok train!
Overall, the launch of TikTok’s Small Business Resource Center means big things for users who are hoping to increase their sales, traffic, or even general brand awareness. If you’re advertising on Instagram and Facebook, you might as well start advertising on TikTok as well! Check it out and learn how you can get started.
Subscribe to the BlogHer newsletter for more tactical advice, exclusive content, and timely event updates.