Twitter Just Released a Content Planning Guide—And It’s Amazing

It’s 2021, and as Princess Nokia once said, “I think you need better goals.”

When was the last time you sat down and really thought about what you want your brand identity to look and sound like? What kinds of things you’ll post and repost? Who your audience is, or who you want your audience to be? Which brands and businesses you’d like to collaborate with, or conversely, which ones you feel are your direct competitors?

Making time to consider (or reconsider) your marketing goals and how your content strategy can help you reach them is always a good idea, whether you’re just starting out or think of yourself as an old pro. As anyone with a vested interest in social media or a successful platform will tell you, planning ahead is crucial to your success – and Twitter just made it significantly easier with the release of its 2021 Content Planning Guide.

The guide marks an upgrade by Twitter, which usually publishes a monthly list of key events and dates for creators to plan and schedule content around each year. But given how many wildly unpredictable events happened in 2020, and how much uncertainty still lingers in the air at the start of 2021, the platform opted for this general strategy guide instead.

The guide itself is an editable PDF equipped with insight into Twitter best practices, exercises to help you align your social marketing campaigns with your brand’s objectives, and tips related to campaign goals (which can be particularly tricky when you’re just starting out).

While the content planning guide is technically only for Twitter strategizing, some of the prompts are undoubtedly helpful not just for your other socials but for your brand’s general identity.

Something I’m excited about within this guide? Aside from pro-tips from the Twitter Business team, the Tweet thought starters. There are sample polls to draw audience engagement, video content inspiration, and sample topics for each month of 2021.

I have no doubt this guide will serve brands and creators hoping to get ahead of the coming months very well, especially those who are just getting their bearings on Twitter.

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