Right now, the thought of planning even one month ahead feels risky. We’ve just entered the third year of a global health crisis that has upturned nearly every aspect of life, including our professional endeavors. Still, keeping some key dates in mind is better than nothing, and why we recommend checking out Twitter’s 2022 marketing calendar.
As always, the annual calendar includes bigger, well-known holidays (Christmas, Thanksgiving), awareness months (like breast cancer awareness in October), and Hollywood happenings (SAG Awards, Met Gala). In between are lesser-known, but equally important dates like Mental Health Awareness Month (May) and – for the creators – World Emoji Day (July 17).
There are also calendars according to region and an overall global calendar. For content creators, this is a free resource that can be harnessed for planning future content and/or updating evergreen website pieces you’ve already written. The same can be done for social media content.
Check out the entire calendar here and make note of these standout Q1 (January-March 2022) occasions:
January 17: Martin Luther King, Jr. Day
February 1: First Day of Black History Month
February 4: Winter Olympics Opening Ceremony
February 10-13: New York Fashion Week
February 13: Galentine’s Day & Superbowl
February 14: Valentine’s Day
February 18-22: London Fashion Week
February 22-28: Milan Fashion Week
February 17: SAG Awards
March 1: First day of Women’s History Month
March 4: National Employee Appreciation Day
March 8: International Women’s Day
March 16-17: Holi/Purim
March 27: Academy Awards
March 31: International Transgender Day of Visibility
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