Everything You Need to Know About the SHE Media Collective
The SHE Media Collective (formally known as SHE Media Partner Network) is an advertising network for publishers and content creators. The Collective is made up of publishers, creators, thought leaders, and event speakers who produce premium lifestyle content and community for niche and mass audiences. Using our width and breadth of experience in the industry we help to build, scale, and grow the businesses of publishers in various niches and of various sizes. SHE Media provides a sustainable and proven economic model that is trusted by our over 5,000 publishers, creators, entrepreneurs, and small business owners. We connect publishers with advertisers through programmatic ad buying, direct brand buying, and exclusive deals.
It doesn’t stop there. In addition to connecting our publishing brands with advertisers, we also help them grow their business and amplify their voice as publishers. We provide community, educational resources, and brand strategy consulting for our partners at no added cost. As a member of the network, you get access to all these resources and then some.
SHE Media’s Meaningful Marketplace Program is an initiative created to elevate diverse voices and funnel advertising dollars to minority publishers at scale.
SHE Media has a deep-seated commitment to diversity and inclusion in the media industry. Since 2005, we have collaborated with minority-owned independent publishers to content creators and have contributed over $25M in annual advertising revenue to these publishers.
Members of our Collective who self-identify as part of an affinity group or minority group can join our Meaningful Marketplace and have immediate access to advertisers who are committed to supporting minority publishers.
SHE Media Collective + Group Black
SHE Media’s partnership with Group Black creates a direct channel to deploy advertising investment to Black publishers in the SHE Media Collective. Group Black is an advertising agency with a goal to nurture and enable the largest ecosystem of Black-owned media entities while infusing capital to build the next generation of Black-owned media brands. This partnership is one of the many ways SHE Media is building an equitable framework to ensure historically excluded and minority publishers get recognition and compensation for their contribution to the industry.
SHE Media Flagship Brands
SHE Media is a top 10 lifestyle network. As a publisher, we have four flagship brands—SheKnows, BlogHer, STYLECASTER, and Soaps. Our owned and operated brands all run alongside our Collective and are widely successful with over 80 million unique visitors per month (per ComScore). We know the business first hand.
Our Connection to BlogHer
BlogHer launched in 2005 as one of the first true communities for bloggers. Today, BlogHer is one of our owned and operated flagship brands and is an editorial site directly parallel to the Collective. It serves as an educational arm for publishers and provides educational resources in marketing, social media, publishing, money, and more. We also feature and highlight high-performing partners on BlogHer and we host regular events both in-person and online.
The Family Tree – Penske Media Corporation
Penske Media Corporation (PMC) is our parent company and one of America’s leading digital media, publishing, and information services companies. In addition to SHE Media, PMC is also home to 29 industry-leading brands in entertainment, fashion, and news such as Billboard, Variety, Rolling Stone, SXSW, WWD, and more.
Benefits of Being a Partner and Member of the Collective
The SHE Collective provides the most comprehensive turnkey monetization solutions for publishers. For over 15 years, we have helped independent publishers and creators generate revenue and create the best user experience for their audiences. Partners gain access to our full spectrum of support & services.
And as mentioned, ad monetization is just the beginning. We strive to serve our publisher relationships as wholistic partners, supporting them in brand growth, traffic strategies, and editorial allies. We are more than just an ad network!
We offer innovative ad technology along with a roster of other technical services to help partner publishers optimize ads without compromising site quality or speed. Our ad technology supports standard display media, high impact, native ads, video, and emerging formats. We also have the best-in-class reporting with online dashboard reporting of KPIs, including RPMs, traffic, and ad performance.
Traffic and Audience Growth
We have audience development experts who work with partners to diversity traffic sources and grow their audience and engagement. We offer premium educational resources as well as regular training and workshops, tactical webinars, SEO audits, Industry trends, and more.
Our professional services team works alongside partners and provides one-on-one support and consulting to meet the needs of your business as well as your growth objectives. These customized support services target traffic growth, ad monetization, content strategy, and brand building.
Publishing is at our core. Publoshing partners get access to industry experts, content managers, and SEO experts who give personalized feedback on content and other technicalities of publishing.
Members of the collective have the chance to gain added exposure through editorial inclusion in our owned and operated flagship sites – SheKnows, BlogHer, STYLECASTER, and Soaps. Partners get the chance to be featured, interviewed, write guest posts, and collaborate with the BlogHer editorial team.
Custom Brand Partnerships
We give partners priority for exclusive influencer and sponsored content campaigns. Every month we pitch our partners to brands for direct collaboration and exclusive deals for native advertising in articles, blogs, videos, and social.
Live and Virtual Events
Partners get exclusive speaking opportunities to take the stage at our live and virtual events. Through our own BlogHer brand, we regularly organize events in business, health, parenting, etc as well as bespoke sponsored events. Partners have a chance to participate in these events as panel members, speakers, and volunteers. We also have several awards segments where we recognize and empower members of the network. Read more about the Voices of the Year (VOTY) awards here.
Community and Engagement
Partners have access to our private Facebook group, in-person meetings with our team as well as other engagement activities that allow partners to connect with industry peers, connect with us, and feel a sense of community.
What is SHE Media?
SHE media is a leading media brand that amplifies passionate and purposeful voices while providing greater growth and profit for independent publishers.
Why should I join The SHE Media Collective and not a competitor?
The SHE Media Colelctive helps publishers and content creators build, scale, and grow their businesses. We provide a comprehensive portfolio of offerings to our partners that go beyond programmatic ad placement. We operate as a collective with a holistic approach to our relationship with our publishing partners. You get access to educational resources and training, one-on-one meetings, a chance to attend and speak at events, editorial opportunities in our owned and operated flagship brands, and much more.
Is there a traffic requirement?
We have a minimum traffic requirement of 20,000 pageviews for publishers to join our network. However, we make each decision on a case-by-case basis taking into consideration the strength of the brand, non-web audience, and quality of publishing content. We also provide ongoing resources and recommendations for growing your traffic, to help build your brand and your revenue! We suggest you apply anyway even if you feel your traffic is low.
I am an Influencer with a sizable social following but I don’t have an active blog (or it’s small), can I still join?
Yes. We give influencers access to direct advertising dollars through exclusive brand partnership deals. We also have educational resources to help you grow your blog if that’s what you want.