A weekly roundup of noteworthy social media headlines.
From ten-minute TikToks to Pinterest’s new initiative to support women-owned businesses, here’s everything you need to know from the world of social media this week.
TikTok Introduces Ten Minute Videos
Did we need it? Not really. Will we use it? Absolutely.
The video editing platform is set to introduce an option for users to share ten-minute videos to the app. That’s great news if you’re Taylor Swift and looking to share your ten-minute, highly anticipated breakup ballad to an audience of doting fans, but maybe less great news for the compulsive scroller community – my productivity simply can’t handle getting sucked into a ten-minute clip without warning.
Believe it or not, according to Social Media Today, TikTok’s decision to implement these longer forms of video content on the platform could be an indicator that TikTok is trying to establish itself as a video platform among the likes of YouTube. They’ve already beaten out Instagram and Facebook for the top-performing social platform slot – why not corner the entirety of the video content market as well?
Pinterest Commits to Supporting Small, Women-Owned Businesses
A well-timed effort to support small, women-owned businesses is the latest to launch as a part of Pinterest’s Pinterest Elevates initiative, which was founded to embody Pinterest’s “core initiative to create a platform that builds a sense of belonging.”
Just in time for Women’s History Month, the platform announced that it will be providing ten small, women-owned businesses with monetary support (to the tune of $100,000) as well as strategic support. Each participant will be granted ad credits on Pinterest, plus a personal business coach and platform-specific training, like how to tell the best story possible with your audience analytics and best practices for SEO traffic.
Finally – Instagram Launches Automated Captions for Feed Videos
Automated captions for Instagram Feed have been a long-time coming. While users have been able to include auto-captions on their Reels and Stories for some time, Feed videos have for whatever reason been the hold-out.
The addition of captions to feed videos means a delightful uptick in accessibility for those users in the deaf and hard-of-hearing communities. These auto-captions are now the default when posting videos to Feed, no doubt an effort to maximize the reach, use and efficacy of this long-awaited update. Woohoo!
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